Market Analysis of Online Personal Trainer and Academy E Learning

ASSESSMENT 3

INTRODUCTION
 A market analysis can be described as an analysis of the market
with respect to an organization belonging to a specific industry.
 A market analysis helps an organization in determining the
potential customers, the income groups, competition, the
purchasing patterns, preferences and the needs and wants of the
customers within the industry.
 The current presentation includes a market analysis of the Online
personal Trainer and Academy E learning within the market place.

PEST Analysis
 Political
The political factors which are included in the e learning sector is that of the restriction of the
internet access that makes the experience of the online learning more difficult and most of the
jurisdictions have more particular internet guidelines that hinders the online education (Kokoç
and Altun, 2021).
 Economic
Affordability of the online education is one of the economic factor as not all the people can
afford the digital materials but in general the online education or the e learning is the most
suitable and affordable option as compared to the regular education
 Sociocultural
The factors that are being included in this are the lack of the human interaction as the e
learning only teaches the children virtually and thus the students can not go to the school
physically and ultimately it lead to decreased human interaction(Maleńczyk and Gładysz, 2019).
 Technological
The factors which are included in this are the access to the electronic devices and the internet
connectivity as not all the students have access to the electronic devices mostly in the
developing nations which makes them unable to use the learning materials.

Porters five forces
 Threat of new entrants
The new entries in the industry of the academic e-learning bring the want to acquire the market share
that will increase the pressure on the costs, prices and the rate of the investment that are important for
the purpose of the competition.
 Supplier power
When the number of the supplier power is limited for the multiple number of the customer with very little
substitutes that are available in the market then there is increase in the supplier power and it can gain
the value by themselves as well as also take the prices of the premium.
 Buyer Power
The influential customer can force to lower the prices and also demand the improved the netter quality or
increased service which will ultimately lead to forcing the suppliers of the industry for more competition
by compromising the profit of the industry (Alhabeeb and Rowley, 2018).
 The threat of substitutes
The profit of the industries are more likely to suffer when there are chances of the substities of the e
learning app or website in the academic industry
 Industry rivalry
The rival firms among the prevailing competitors takes multiple forms that includes the new product
introduction, price discounting, advertising campaigns and the service improvements.