logo

Market and Entrepreneurship : Report

   

Added on  2020-07-22

10 Pages2844 Words43 Views
Market andEntrepreneurship

Table of ContentsActivity 1.........................................................................................................................................1Marketing concept .................................................................................................................1Exchange................................................................................................................................1Profit.......................................................................................................................................1Activity 2.........................................................................................................................................1Promotional campaigns and market segment of Nestle.........................................................1Activity 3.........................................................................................................................................2How company will proceed in estimating the distribution of income in Northern territory.2Activity 4.........................................................................................................................................2Segmented approach and mass marketing..............................................................................2Recommendations..................................................................................................................3Activity 5.........................................................................................................................................3Activity 1.........................................................................................................................................3Marketing concept of Amnesty..............................................................................................3Exchange taking place in Amnesty........................................................................................4Profit.......................................................................................................................................4Billabong relationships with customers..................................................................................4Activity 5.........................................................................................................................................5Discuss how worldwide demographic trends are affecting opportunities for internationalmarketing................................................................................................................................5REFERENCES................................................................................................................................7

Activity 1Marketing concept Adoption of marketing tool and strategies are important for non profit organisation. Theyidentify the customers which are interested in their mission and helps them in supporting thehuman rights of every individual. This is the part of market segmentation strategy which helpsthe organisation to increase their value and image among the world. Furthermore, Productpositioning strategy is also adopted by the non profit company as they ensure that effectiveimage is built which attracts the people (Altman, 2016). The organisation also supports effectivecommunication among the people so that they can understand their problem and resolve itefficient way. In this way the non profit organisation implements market concept in order toachieve customers satisfaction.ExchangeNon profit organisation has exchanges their marketing concept with other parties and take helpfrom them. It has increased their relationships with them as well as with other people.ProfitThe company is mainly involved in providing human rights and basic facilities to thepeople. They do not look after their profits as their mission is to help the people. Further, themain objectives of these companies to increase their strengths and potential to provide humanrights to the people (Cadogan and et.al., 2016). Activity 2Promotional campaigns and market segment of NestleNestle has introduced KIT KAT chocolates which has gained high popularity in themarket. They have used various promotional campaigns to increase the popularity and awarenessof its new products to the audience. It has used promotional plans to launch their new product inthe market. It has given more focus to promotional message so that it can be delivered to all. Ithas made the message so easy that it can be understood by the customers. Further, the companyhas analysed the target market in which they can get success. Further, different communicationchannels are used by Nestle to provide their products information (Caligiuri and Bonache,2016). They have given advertisement of their products on TV, newspapers, social media etc. toincrease its popularity. 1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategies of UNICEF, Billabong, Nestle, Wesfarmers, Woolworths and Coca-Cola Amatil
|6
|1640
|132

Marketing Strategy and Plan
|6
|949
|73

BUS350 - Concept of Marketing in Business Report
|10
|1999
|60

Marketing Concepts of Nestle
|6
|2083
|183

Marketing Essentials
|10
|938
|75

Marketing Consumer Behaviour
|16
|5901
|193