This presentation covers the basics of marketing, including the marketing mix, tactics used by organizations, marketing plans, and the STP approach. It also compares Cadbury to Nestle in terms of marketing mix and discusses the importance of coordination among departments for organizational success.

Discover marketing fundamentals, including the marketing mix, tactics, plans, and the STP approach. Compare Cadbury and Nestle's marketing mix. Understand department coordination for success.

Marketing Essentials - Desklib

Marketing Essentials

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IB37--UNIT2 MARKETING ESSENTIALS

PowerPoint Presentation

This presentation provides an overview of marketing essentials and focuses on the marketing plan for Cadbury. It covers topics such as the marketing mix, STP approach, SWOT analysis, and marketing budget. The presentation also includes information on the company's vision, mission, and objectives. Suitable for students studying marketing or anyone interested in understanding the fundamentals of marketing. 

This presentation compares the marketing mix of Cadbury with its competitor, analyzing the elements of product, price, place, promotion, process, people, and physical evidence. It also includes a detailed marketing plan for Cadbury, as well as a SWOT analysis and budget.

Comparison of Marketing Mix for Cadbury

Presentation

This document discusses the marketing essentials and marketing mix strategies of Cadbury, a UK based confectionery organization. It covers the roles and responsibilities of the marketing department, analyzes the marketing mix strategies, and formulates a basic marketing plan for launching a new product. The document also includes a SWOT analysis, objective, strategies, marketing mix, cost structure, and monitoring and control measures.

Marketing

This report discusses the key roles and responsibilities of the marketing function, the interrelationship of the marketing unit with different departments, and a comparison between the marketing mix of two organizations. It also includes a marketing plan for Cadbury to expand its market share. The report provides insights into the strategies and tactics used by organizations to promote and advertise their products effectively.

Leadership Management

Roles and Responsibilities of Marketing Function

This report discusses the key roles and responsibilities of the marketing function, as well as the interrelationship between the marketing unit and different departments of Cadbury. It also includes a comparison of the marketing mix of Cadbury and Nestle, and a marketing plan for Cadbury to expand its market share.

Marketing Essentials

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