Research Paper | Market conditions of Apple Inc

Running Head: MARKET CONDITIONS OF APPLE
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Market Conditions of
Apple
Student’s Details:
Image source: (Amazon, 2019).

MARKET CONDITIONS OF APPLE 1
Contents
Introduction................................................................................................................ 2
Apple Inc.................................................................................................................... 2
Market conditions of Apple Inc............................................................................................ 3
Reduction in sales......................................................................................................... 3
Falling Cooperate Reputation........................................................................................... 3
Firing staff.................................................................................................................. 4
Drop a product line....................................................................................................... 4
New products.............................................................................................................. 4
New outlets................................................................................................................. 4
Decisions and plans for revival of Apple.....................................................................4
Information required for decision making...................................................................5
Models of decision making......................................................................................... 6
Stages in the process of decision-making..................................................................7
Conclusion.................................................................................................................. 7
Bibliography............................................................................................................... 9

MARKET CONDITIONS OF APPLE 2
Introduction
The following paper is an assessment conducted over Apple Inc. Herein, an assessment is
made after in-depth study of Apple Inc business conditions. It initially gives an introduction to
the organization and its products. The report gives detailed information about the continuously
declining sales of Apple products. The data related to drastic decline of sale O It notifies major
causes of degrading reputation of company in the market. There are various steps, which should
be taken in regards to reestablish old image in the market. The report highlights informatory
factors, which are required to take regulatory steps in the management and policies of the
organization. The paper is in regards to suggest reforms after performing business data analysis
on Apple Inc..
Apple Inc.
Apple is an American based multinational company founded on 1 April 1976, Cupertino
in California, united states. Steve Jobs, Steve Wozniak and Ronald Wayne are the founders of
Apple. The idea of formation of the company came when these college dropouts were looking
for a personal computer. They wanted a device, which can be easily used at homes as well as at
other places. Wozniak and Jobs wanted to create a computer, which is small and easy to access.
When Wozniak got success in making the computer, he introduced it to Jobs (Apple, 2019).
Later, Jobs suggested selling the computer in public. From the year 1976-1998 logo of apple was
a rainbow, Rob Jan off changed the color of apple’s logo to Monochrome. Apple offers various
devices like iPhone, iPod, iPad, Apple Watch, Apple TV, HomePod and earPods. These devices
are available over online shopping websites like Amazon, Flipkart, Jabong, Apple itself and
apple stores. Apple is one of the most popular brand for the electronic and communication
devices. There are around 1.4 billion apple users throughout the world. Apple uses the marketing
mix of 4P i.e. product, price, place and promotion. Company uses approach that focuses on
premium branding. (Apple, 2019)

MARKET CONDITIONS OF APPLE 3
Image source: (BBC, 2019).
Market conditions of Apple Inc.
Reduction in sales
The aggregate sales of Apple devices have reduced within last few years. Most
purchased product of Apple is iPhone. Recently as per the records collected by Apple it came
into view that the sales of Apple’s iPhone fell drastically according to the records of the first
three months of 2019. According to Apple’s business decision analytics the revenue earned by
the sale of iPhone has reduced by 17% (matched with the same period of previous year) (Xing
& Detert, 2010).The Chief executive officer of Apple made a clarification on this, he stated
that the revenue will soon be increased as in china the price of iPhone will be dropped. The
graphical representation below demonstrates that the sales of iPhone from the year 2015 – 2019.
It shows how the sales rate have reduced from more than 60 billion to 50 billion in an year.