Gillette's Marketing Strategy in Indonesia
Added on 2020-04-01
9 Pages1493 Words329 Views
|
|
|
Running Head: Gillets Case Study[Company name]Gillets’s Indonesia Case Study[Document subtitle]
Gillets Case Study1IntroductionGillettestarted with the single aim and today also company is working on same aim with more and more innovations every day, in the words of Gillette “Our legacy of precision began with one man, King C. Gillette. His visions have inspiredover 100 years of innovation to bring you the best shave in the world. And we’re not yet done” (Gillette, 2017). Gillette Company was founded in 1901, and is today world leader in razors and blade manufacturing.Gillett entered Indonesia in 1971, and its razor plant was established in Jakarta in 1972, the main objective of entering Indonesian market was to introduce the concept of shaving in the market, asIndonesian market was highly underdeveloped, but it was gaining the importance as college students and working professional’s awareness of western grooming was increasing. The case study provides us the information that as per the market trend 17% growth is anticipated but the question arises is that with strategic planning and appropriate strategies can it be increased to 30% in a year?.Table of ContentsIntroduction.................................................................................................................................................Marketing Objective....................................................................................................................................Product marketing strategy..........................................................................................................................Market Penetration..................................................................................................................................Market Development Strategy.................................................................................................................New product Development......................................................................................................................Diversification Strategy:..........................................................................................................................Segmentation Targeting & Positioning........................................................................................................Customer Value Creation Mix.....................................................................................................................Resource Allocation....................................................................................................................................Implementation of Plan...............................................................................................................................Evaluation & Control Process.....................................................................................................................Conclusion...................................................................................................................................................
Gillets Case Study2Marketing ObjectiveMarketing objectives are the smart goals which refer to specific, measurable, authentic, reliable and time sensitive based on the case study keeping all dependent variables constant 30% growth every year is projected.’ Assessing market growth rate is essential to directing your business andmarketing efforts moving forward’ (Maguire, 2017). Gross margin projected is rising every year based on its positive approach to achieving the economies of scale.Product marketing strategy:In the case study, the projected sale is 17% and desired sale is 35% this gap is known strategic planning gap, In order to curb this strategic gap, various growth strategies can be employed namely Intensive growth strategy, Integrative growth strategy, and Diversification growth strategy.YearsRevenues in Million $Gross margin199632.246%199741.8648%199854.41850%
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents