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Market Entry Modes For International Businesses

   

Added on  2023-06-11

8 Pages344 Words284 Views
CHAPTER 7
Market Entry Modes For
International Businesses
Market Entry Modes For International Businesses_1
EXPORTING, CONTRACTUAL AND INVESTMENT
MODES
Exporting Contractual Investment
• Direct export
• Indirect export
• Licensing
• Turnkey projects
• Management
contracts
• Licensing
• Franchising
• Strategic alliance
• Wholly-Owned
subsidiary
• Joint Venture
Market Entry Modes For International Businesses_2
TYPES OF INDIRECT EXPORTING INTERMEDIARIES
(ECH) the export commission house
the export/import broker
(ETC) the export trading company
(EMC) the export management company
WAYS OF PERFORMING DIRECT
EXPORTING By an own representative office operating on a transfer of rights and
obligations of the parent company as because of its function is
reduced to marketing activities
By a foreign agent that acts on the behalf of the exporter and its name
By a foreign distributor acting on its own account and on its own
behalf
By its own distribution network abroad
Market Entry Modes For International Businesses_3

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