Market Entry Strategy and Segmentation for 2XU in Singapore

Table of Contents
I. Introduction.............................................................................................................................2
--Market Entry strategy and segmentation.................................................................................2
II.a) Franchising, Partnership, Direct B2B Retailing.................................................................2
II.b) Preferred market entry strategy..........................................................................................4
III. Why Singapore Market/customers.......................................................................................7
III. a) Opportunities................................................................................................................7
IV. Conclusion...........................................................................................................................7
V. References.............................................................................................................................8

Company: 2xU in Singapore
I. Introduction
In the current assessment, there will be discussion over the potential market which 2XU has
in the Singapore market as it is entering into the market. The company has also to decide their
target market and the basic population of consumers which it will target in the market to
render their products. The assessment will discuss the market segmentation of the company,
the products that the company will render, the business model which will be used by the
company in their operations and the positioning strategy of the company will also be
recommended to make sure that the company positions itself having a competitive edge over
others in the market.
--Market Entry strategy and segmentation
- Global market
The Global markets of the organisation selected expended in the country of North Western
Europe, Australia, Nordic, Norway and Sweden outlet
- Growth factors
The foremost growth factor of the organisations notice for the gradual expansion is the ability
to adapt to the changes in technology as well as the implementation of new products offered
that is attracting customers day by day
-Aims
The aim of the organisation is to make proper amendments in human daily life operation to
ensure as safe as well as Healthy lifestyle free from factors related to diseases
II.a) Franchising, Partnership, Direct B2B Retailing
It can be stated that this is a common strategy for a company entering a new market in their
operational strategy. It can be stated that the business organization operating in the same
segment are a target in accordance with their company size and the trade margin. The
company will generally look for company demanding high units of good that will be
beneficial for the company to increase the sale volume to the Singapore market. This will
prove to be significant for the company in order of entering and operating in new market.
B2B is a procedure of business which are affected by various factors which are social,
political, economic and environmental in nature. Such as the social difference and similarities
within two firms can define their relationship and trade in the future the same goes with other
factors. The same goes in case of the strategy used by 2XU there can be various factors which
can affect the operation of the company in relation to another company in the new market

which can be both negative as well as positive in nature. Geographical factors play a huge
role in B2B marketing strategy 2XU has also considered the following it can be said that the
company has focused on retail stores as well as organization which has geographical
advantages and exposure to the local consumers. This will bring high amount of demand for
the company and will increase the sales turnover of the form after its entrance in the market.
It can be said that the B2B which will comprise of all the strong local vendors in the market,
retail outlets and big marketing outlets which will provide proper exposure to the products of
the company. This will create demand for the products in the future ultimately helping the
company to create their own outlets to establish and affect direct B2C business in the
Singapore market. Although in the current situation the company will choose to enter the
B2B market segment as this will be the most suitable and viable marketing strategy which the
company can be used for increasing there consumer in the market. This will ultimately
increase the hold of the company within the market deriving higher of customer for the
company in the future days of its operations.
Franchising
The organisation also needs to consider the objective of franchising to ensure that there is a
rabbit market expansion around the society. With the implementation of Rapid market
expansion, there will be a joining of objectivity and traction where customers will be
attracted to their growing possibility (Andaleeb, 2016). With the utilisation of franchising the
organisation selected that is 2XU. The greater operation of the organisation needs to be well
presented to ensure that their business to business model does not only become unique with
franchising but also gain the understanding of strong brand recognition.
Partnership
Partnering is another strategy that the organisation the 2XU, can utilise because with it there
will be support of other partners while entering into the foreign market around the world. The
arrangement for marketing and core marketing policies could also be easily associated with
the management when there is a partnership going on within the market for the defence of
knowledge, contact and wise customers
Advantage and disadvantage
It can be said that the consumption or demand level of the different company is different in
some companies it can be high or in some companies, it can be low but there will a
significant amount of demand which will financially help the company you enter a new
market like Singapore (Sawhney et al. 2017). There is a narrow limitation in the B2B market
segmentation limits in terms of contractual rights it can be said that business can enter