Strategic Marketing Solved Assignment
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Added on 2020-10-05
Strategic Marketing Solved Assignment
Added on 2020-10-05
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Strategic Marketing
Executive Summary Strategic marketing means the firm making the marketing plan for the encouraging of thepromotional activities of the firm. In this firm is making various plans for increasing the sales ofthe firm. This report covers the study about the PESTLE Analysis of the UK. Further it studyabout the market entry options which helps the firm in entering in new market. There are variousways by which entry can be done: partnership, joint ventures, Merger and acquisitions, licensing,franchise and many more. It will discuss about the market segmentation of the firm on the basisof the demographic, psycho graphic, behaviour, and personality and geographic. It will discussabout the Porter generic model which includes the cost leadership strategy, differentiationstrategy and many more. This is more study about the market share of entity which is help ingaining of the market share. INTRODUCTIONStrategic Marketing is used for creating a plan for reaching the customers. It will increasethe customer base of the entity. This marketing satisfies the needs of the customer by making thevarious strategies for the firm. These strategies make the firm to move ahead from thecompetitors. In this scenario Arctic S.A of Romania. This company was founded in the 1968.This report will study about PESTLE Analysis of the Arctic S.A company. It will study about theMarket entry options of the company. It will discuss about the market segmentation of the entity.It will study about the Porter Generic strategy. UK is taken because this country has strict rulesregarding the regulation which help in regulating the firms in disciplined way. It is helping theentity to work in smooth way. In this, Asanti limited company is launching the clothing businesswhich is making the diversified company. It is making the entity to expand its business. Thisentity is selling the product in diverse market. It is one of the way by which entity is using toincrease the profits.Defining the PESTLE Analysis In this macro factors is analysed which are affecting the business. These factors areaffecting the regular operations of the entity. PESTLE is done by the company for thedetermining the loopholes in the company. There are some factors which are affecting the ArcticS.A of Romania. Factors are discussed below:Political Factor- in this factor rules and policies which are affecting the UK. Rules arevery strict in the country. This includes changes in the rules which are made by the government.1
Political stability of the country is major strengths of the country. Due to the Brexit situation ofuncertainty and political debates were prevailing in the UK. In the UK after the Brexit somepeople believe that this has brought the growth opportunists for the business but others believethat this has created the circumstances of the confusion. Other factors include under thisemployment and labour law, environment regulations, trade restrictions, tariffs and politicalstability of the business. If country is politically stable in that case business which are runningare also stable (David and David, 2017). This factor tell us about the rules and regulation ofcountry which are affecting the firms like some of them taxes, tariffs and many more. After theBrexit rules of entity become different from the perspective of people.Economical Factor: UK there is fifth largest economy in the world. In this factor isdirectly influencing the business of Arctic S.A. this includes the economic growth of thecompany which helps the company to grow the entity for reaching the new heights, interest rates,inflation rate also affect the business. These factors helps in decision making of the business.Like if market situation is recession in that case company has to decrease the prices of thecommodities so that most of the people has lost the buying capacity. It is harmful for the entity.In this market situation unemployment increase and people has no money in their hands. If lot ofeconomic fluctuations are there in the country in that case no business can flourish there(Milichovsky and Simberova, 2015). In this all the factors entity has to deal with the economicconditions which are affecting the Artic SA. Some of them are interest rate, saving rate and manymore. If recession is prevailing in market in which affects the decision making of entity. Social Factor- In these factors, the demographic and cultural needs of the UK. It containscareer attitudes, the age distribution, and emphasis on the safety, population growth rate andmany more. Company has to identify the cultural preference, habits of the people which help inestablishing the business well in the country. Most of the people in the UK prefer to eat the fastfoods and others like to be health conscious. People who likes to live in the healthy lifestyle forthese persons market segment is different and for fast food lovers their segment is separate.Mostly market is segmented on the basis of the demographics, psycho graphics and many morewhich is facilitating the country to bifurcate the segments so that more concentration onparticular market segment is there (Chernev, 2018). From this it is included that after analysingthe social factors which are helpful in operating the business. It is one of the way by whichcompany can get support from the society and make good image in front of market.2
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