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Market Expansion of Waitrose : Report

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Added on  2020-01-16

Market Expansion of Waitrose : Report

   Added on 2020-01-16

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BUSINESS ORGANISATIONS AND ENVIRONMENTS IN AGLOBAL CONTEXTSTUDENT NAME:STUDENT ID:UNIVERSITY:1
Market Expansion of Waitrose : Report_1
Executive Summary:This report deals with the scope for market expansion of Waitrose, by analysing thestatus of the organisation. Waitrose is a retail company dealing in grocery items, and itsinternal factors influence the management and working of the supply chain and deliveryof products to store and place of delivery. It has been found that its functioning isinfluenced by various laws, policies and reforms, along with demand from society,environment, as well as the economic condition of the country. In addition, it has alsobeen observed that the company has a strong position among consumers, and hasgreat scope for business expansion through opportunity in various Australian cities. Ithas further been found that it has a strong competitive status, and competes to a greatextent to gain a competitive edge in the market, against other companies, especiallywith that of Coles Supermarket.2
Market Expansion of Waitrose : Report_2
Table of ContentsIntroduction........................................................................................................................42. Information regarding the chosen business organisation..............................................43. Discussion of Business Environment:...........................................................................5A) PESTEL Analysis of Waitrose:......................................................................................6B) SWOT analysis.............................................................................................................8C) Porter’s Analysis of Waitrose:.....................................................................................10Conclusion:......................................................................................................................113
Market Expansion of Waitrose : Report_3
IntroductionIt is widely acknowledged that various factors are responsible due to which a businessthrives and achieves success. Apart from doing adequate market research, anorganisation also has to consider various factors like demographic factors, social factorsand so on in order to possess a stable market among other competitors. One of thechief factors, which hint a company’s success, is its ability to expand its business toother places and function internationally. In the present report, a broad detailedexplanation is given on how a multinational company works and what are the factors itneeds to consider while trying to expand the business and to establish branches inother countries. An analytical study has also been made with the help of PESTLE,SWOT analysis as well as the Five Forces of Porter. The report is made taking Waitroseas a model multinational organisation.2. Information regarding the chosen business organisation Waitrose, at present, is one of the largest food retailers in Britain. Apart from working inthe British market, it also operates in Wales and Scotland and has a chain ofsupermarkets equipped with its own group of working employees. It chiefly deals withproviding and supplying groceries which include milk, bakery products to health andbeauty products and much more essential items. It also provides various pet products,kitchen products, products required for gardening as well as domestic purposes. Apartfrom providing all of these, it also supplies stationery, laundry products. Providing giftsand customised flowers are also provided by the company. Apart from the above,feature of food delivery service and catering is also provided by Waitrose (WaitroseLimited, 2016).Figure 1: Logo of the company4
Market Expansion of Waitrose : Report_4

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