Assignment on Market Fundamental

RUNNING HEAD: MARKET FUNDAMENTAL
MARKET FUNDAMENTAL
Name of the Student:
Name of the University:
Author’s Note:

MARKET FUNDAMENTAL1
Table of Contents
1. Background:.............................................................................................................................3
1.1 Industry overview:............................................................................................................3
1.2 Company Description:......................................................................................................3
1.3 Competitor’s description:..................................................................................................3
1.4 The current strategy of the company:...............................................................................3
1.4.1 Current market offerings:..........................................................................................3
1.4.2 Current target market in Australia.............................................................................3
2. Market segmentation...............................................................................................................4
2.1 Segmentation table............................................................................................................4
2.2 Justification of the segments.............................................................................................4
3. Target market...........................................................................................................................5
3.1 The proposed target market...............................................................................................5
3.2 Justification of the target market.......................................................................................5
3.3 Target market profile........................................................................................................5
4. Differentiation and positioning strategy..................................................................................5
4.1 Proposed differentiation bases..........................................................................................5
4.2 Proposed value proposition...............................................................................................6
4.3 Positioning statement........................................................................................................6
4.4 Positioning map.....................................................................................................................7

MARKET FUNDAMENTAL2
References:......................................................................................................................................8