Market Launch: Autobot Shoes

Market Launch: Autobot Shoes
Executive Summary
Autobot shoes are made up of old plastic of footballs and basketballs. Footballs
and basketballs are used for a while before they lose their value and are then
thrown away in favor of fresh ones. People are unaware of how this plastic would
affect the environment. People who want to wear brand-new, fashionable shoes
also consider the cost of the shoes. However, the majority of those shoes are
pricey, and most individuals cannot afford to purchase them. Because old
basketballs and footballs are used to make Autobot shoes, they are produced at a
very low cost. With the aid of these tactics, we employ customer-driven market
strategies for Autobot shoes to effortlessly target our market. We divide our
market on the variations of customer Trends, vogue, and fashion. Our aim is to
develop these for each boy and woman.
Organization Profile
Autobot Shoes is an Australian-based company, founded and headquartered in
Melbourne, that designs and manufactures shoes. Noticing a gap in the market
for top-notch quality yet affordable Sports shoe market, two friends founded
Autobot in 2014. We, at Autobot Shoes, have been designing, and fashioning
footwear, for over 8 years now and growing by leaps and bounds. In the year
2021, our revenue sales were $ 2.2 million. In the coming years, we wanted to
increase our footprints in other domestic markets in Australia.
Business Challenges
Before starting the production of our shoes, we came across the challenge
of sourcing the raw material. As we all know that people tend to use football
and basketball and throw them once they are of no use. We created
dedicated source points to collect used balls and run awareness camps
outside the playgrounds. Apart from this, we tied up with the Department of
the Environment and Energy, Australia as they have a facility to segregate
waste and classification including recyclables and waste-to-energy.
In the present time, Adidas and Nike dominate the shoe business by
providing state-of-the-art merchandise, particularly sports shoes. However,

the price they are fetching for a pair of shoes is far from affordable. In order
to tackle this, we are offering to make a positive image of our product by
making the shoes easily available and much more cheap than our
competitors.
While doing the R&D on our Autobot shoes, we faced challenges related to
the shaping of raw materials. Apart from this, the challenge of making the
final product looks trendy, unique, and colorful was another Hercules task.
However, our designers are doing a fantastic job by continuously adapting
products to best fit our target customer’s desires.
Market Size and Segmentation
 Market Size
In 2022, the Sneakers category will generate AU$0.83 billion in revenue.
The market is anticipated to expand by 7.52% yearly. According to demographic
statistics, AU$32.03 in income is expected per person in 2022. We want to get
into this industry and are looking at methods to participate in this sizable market.
 Market Segmentation
We'll segment our market based on the many trends, fads, and styles that
our customers follow. We are looking for customers between the ages of 15 and
25. We will assess their present need for brand-new shoes and provide them with
the one-of-a-kind option of having shoes tailored to their specifications.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats is referred to as SWOT. A
person or an organization can discover Strengths, Weaknesses, Opportunities,
and Threats (SWOT) connected to project planning or market competitiveness
using the SWOT analysis, which is a strategic planning and strategic management
approach. It is sometimes referred to as situational analysis or situational
evaluation. Strengths and weaknesses inside the organization as well as external
factors that have an uncontrolled influence on choices are gathered for a SWOT
analysis.