Market Operations of Apple Inc. | Report

Running head: MANAGEMENT
Market Operations of Apple Inc.
Name of the student
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Author Note:

1MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................2
Description of Apple:......................................................................................................................2
Products or services:....................................................................................................................2
Annual sales:................................................................................................................................3
Market share:...............................................................................................................................5
Description of product market in which Apple operates:............................................................5
Region of operation of Apple:.....................................................................................................6
Competitors of Apple:.....................................................................................................................6
Overview of other businesses of Apple:..........................................................................................6
Identification and explanation of at least 2 concepts that Apple uses to its advantage:..............7
Product differentiation:................................................................................................................7
Advertising:.................................................................................................................................7
Evaluation of how Apple might respond better to market challenges:............................................8
Explanation of any significant recent events or changes in the market affected Apple:.................8
Conclusion:......................................................................................................................................9
Reference:......................................................................................................................................10

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Introduction:
Multinational companies come heavily under the macroeconomic factors. Pacini et al.
(2017) mention that macroeconomic factors like changes in the laws and customer preferences
have strong impacts on the operations of the MNCs to the extent of their profitability and market
sustainability. The aim of paper is to explore the market conditions in which a chosen company
operates and how it responds to these conditions. The company chosen for the analysis is Apple
Inc., one the leading MNCs operating in the global information and communication technology
market. The country which would be considered for market analysis would be primarily the
United States of America, the home country of the company. However, the report may mention
the host markets of Apple wherever deemed necessary.
Description of Apple:
The following sections would delve into different aspects of Apple Inc.:
Products or services:
Apple is one of the world’s most valuable brands with a value of $ 205.5 billion as in
2019 (Badenhausen, 2019). The product line of Apple can be divided into Mac, iPad, iPhone,
video streaming, music services and television services. The most notable products of Apple are
iPhone and iPad. (Apple.com, 2020). The company markets its products using both brick and
mortar outlets and ecommerce platforms. The ecommerce platforms include both the portal
owned by the company as well as third party ecommerce portals like Amazon. The company also
provides after sales services to its customers (Idmsa.apple.com, 2020).

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Annual sales:
The annual sales of Apple is one of the highest in the global ICT market. The company
earned a net sales of $mn 213883 in products and $mn 46291 in services which amounted to a
total revenue of $mn 260174 in 2019. The financial statements of Apple Inc. show that the sales
of the products and services of the company have fallen compared to $mn 265595 in 2018. This
fall in revenue could be attributed to the fall in the shipment of Apple products compared to its
competitors like Samsung (Eadicicco, 2019).