Comparison of Market Position of Apple, Nike and Tesla Motors

Running head: COMPARISON OF MARKET POSITION
COMPARISON OF MARKET POSITION
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COMPARISON OF MARKET POSITION
Introduction
The essay will be based on the comparison of the market position of three
organizations which belong to three different industries. The comparison is mainly based on
the financial position of the three companies and the ways by which they create a competitive
advantage in the market. The three organizations that are taken into consideration for this
analysis are, Apple Inc. which is an American multinational organization operating in the
technology sector. The second organization is Tesla Motors which is a multinational
organization of American origin and operates in the automobile sector. The third organization
is Nike which is also an American multinational organization and operates in the sector that
offers footwear related products and fashion apparel as well (Brewster, 2017).
Comparison of the three companies
Analysis of Nike
Nike is an American multinational organization which is engaged in the development,
designing and manufacturing of footwear, apparel, sports related equipment and accessories.
The headquarters of the company is located in Beaverton, Oregon in the Portland area. Nike
has held the leading position in the market based on the sales and supply of sports shoes in
the different markets. The organization employs more than 44,000 employees in the whole
world and the value of the brand is around 19 billion dollars (Nike.com, 2018). The value of
the brand has further increased and Nike is now valued at 29.6 billion dollars. The revenues
of the organization in US was 34.35 billion dollars approximately in the year 2017. The
market share of the company has been highest for many years even after the advent of many
competitors. Nike has been unbeatable in the US which is considered to be the largest sneaker
market in the world. Nike has held the topmost position in the market with the help of its

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COMPARISON OF MARKET POSITION
unique promotional and marketing related strategies and the premium pricing of its products
(Nike.com, 2018).
The major reason that lies behind the huge success of Nike in the market is related to
the association of the brand name of the organization with some of the popular names in the
industry. The marketing and promotional strategy of the company has always been quite
string and this has acted as a major success factor for Nike in the industry. Nike has always
been successful in creating an impression with the help of its products in a constant manner.
This has helped the company in creating a different space in the minds of consumers
(Brewster, 2017).
The industry of athletic footwear, equipments and apparels is a competitive market.
The various brands have to face international competition from the other organizations that
operate in the environment. The major competitors of Nike in this industry are, Adidas,
Puma, Under Armour. The toughest among these competitors which has exerted huge
pressure on the operations and revenues of Nike is Adidas. Adidas has therefore proved to be
the strongest competitor of Nike in the sports shoes market. The organizations in this industry
also have face major challenges which are related to the changes in technology and the
increase in consumer demands. The major aspects related to competition in this industry are,
quality of the products, the innovation in new products and the development of product as
well (Castellucci & Podolny, 2017).
The competitive advantage that has been gained by Nike in the market will further
help the organization to maintain its topmost position in the sports shoes market. However,
the organization needs to continue with its innovation related activities to maintain the
position in the market as competition in this industry is on a constant rise.
Analysis of Apple Inc.