Market Research Proposal for Gino's Cafe Slough during COVID-19

Market Research proposal

Contents
INTRODUCTION...........................................................................................................................3
Overview of the organisation.................................................................................................3
Contemporary challenges faced by the organisation..............................................................3
Research aim..........................................................................................................................3
Research objectives................................................................................................................3
Research questions.................................................................................................................3
RESEARCH BACKGROUND.......................................................................................................4
Problems faced by Gino's Cafe Slough due the outbreak of global pandemic COVID-19....4
Strategies adopted by Gino's Cafe Slough to deal with negative implication on their business
during COVID-19?.................................................................................................................4
Trends in marketing strategies adopted by Gino's Cafe Slough after COVID-19?................4
RESEARCH METHODS................................................................................................................5
A PROPOSED TIMELINE & SKILLS DISCUSSION..................................................................6
A DISCUSSION OF THE QUALITY/LIMITATIONS AND ANY ETHICAL
CONSIDERATIONS IN RELATION TO YOUR RESEARCH PROPOSAL...............................7
REFERENCES................................................................................................................................8

INTRODUCTION
Overview of the organisation
Gino’s café is situated in Slough, UK and they provide different types of eatable
cuisines to their customers. Gino’s is known for their breakfast, Panini, omelette and salads
which are prepared with fresh salads.
Contemporary challenges faced by the organisation
In the current time due to outbreak of COVID-19 Gino’s café is facing issues in
managing their business functions due to lowering of customer base (Bahmanyar, Estebsari and
Ernst, 2020). The COVID-19 has impacted the buying behaviour of customer and so on Gino’s
is facing issues in their survival.
Research aim
To identify the issues faced by SME's situated in UK due to the outbreak of COVID-19.
A study on Gino's cafe Slough.
Research objectives
 To examine the problems faced by Gino's Cafe Slough due the outbreak of global
pandemic COVID-19
 To discern the strategies adopted by Gino's Cafe Slough to deal with negative
implication on their business during COVID-19
 To determine the trends in marketing strategies adopted by Gino's Cafe Slough after
COVID-19
Research questions
 What are the problems faced by Gino's Cafe Slough due the outbreak of global
pandemic COVID-19?
 What are the strategies adopted by Gino's Cafe Slough to deal with negative implication
on their business during COVID-19?
 What are the trends in marketing strategies adopted by Gino's Cafe Slough after
COVID-19?