Market Research Plan for Houzit: Broadening the Store and Including Lighting Fixtures

Assessment task 1: Develop Market
Research Plan

Table of Contents
Introduction...........................................................................................................................................3
Organisational Guidelines.....................................................................................................................4
Meeting of Staff Members.....................................................................................................................6
Work plan..............................................................................................................................................7
Conclusion...........................................................................................................................................12
References...........................................................................................................................................13

Introduction
In this assessment, there is the development of market research plan that would help the
Houzit to make the marketing steps in the right direction. This assessment would also provide
information on the different marketing activities. The research would provide the different
drawbacks that are followed by this Store the research would analyse the different strategies
that are followed by the Store are fruitful for this Store or not. This assessment would provide
the whole research plan that would help Houzit in gaming growth and development.

Organisational Guidelines
There are different guidelines that can be used for the organisational research that can also be
used by Houzit. This Houzit used different organisational policies and procedures that will
reflect information on the organisational guidelines for the research.
Occupational health and safety (OHS)
There are different guidelines that used to be followed in the organisation for the wellbeing of
the employees that are working in an organisation. If an employee used to be on any
occupation he should be provided with the safety and security. It is the basic need of any
person that is working or not working should be provided with good health and safety. So this
organisational policy is to provide health and safety to its employees so that employees can
work effectively for the organisation (Rummler & Brache, 2012). For the market research of
this organisation, it is also analysed that all the safety and health protection measures are
taken by the organisation or not. The security is being provided to the employees of the
organisation or not.
Data privacy
In the research that would be created by this organisation, the data is collected only from the
relevant sources that make the research exactly according to the aim of the research. The
actual position of the market and the actual position of this Houzit in the market can be
analysed with the help of the research. The data that is collected in the research is used to be
relevant. The involvement of the staff and others involved in the research, their data used to
be secret. The important data of the employees of this organisation is always used to be
private and secret and only share to the government bodies which are required under the law.
Staff involvement
The staffs that are involved in the research Houzit would give the prior and genuine
information that helps in making the research effective for the organisation. Different
suggestions from the staff would provide help in fast decision making for the organisation.
This would also help the organisation I’m taking the important step for the organisation
(Rummler & Brache, 2012). The staff can better know the strength and weakness of the
internal structure of the organisation. From the case study, the broadening of the store can be