Evaluate The Impact of Digital Technology on Business Environment
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Added on 2020-10-23
Evaluate The Impact of Digital Technology on Business Environment
Added on 2020-10-23
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Research Project
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research............................................................................................................11.2 Background of research.........................................................................................................11.3 Significance of the research..................................................................................................11.4 Research aim.........................................................................................................................21.5 Research objectives...............................................................................................................21.6 Research question..................................................................................................................21.7 Research issues......................................................................................................................3CHAPETR 2: LITERATURE REVIEW.........................................................................................32.1 Evaluate the impact of digital technology on business environment....................................32.2 Determine the significance of digital technology in Dalcour Maclaren...............................42.3 Recognise the impact of digital technology in improving the organisation performance....42.4 Recommend different ways by which Dalcour Maclaren can increasing their businessfunctions and gain competitive benefits......................................................................................5CHAPTER 3: RESERACH METHODOLOGY.............................................................................63.1 Type of research....................................................................................................................63.2 Research design.....................................................................................................................63.3 Data sampling........................................................................................................................73.4 Methods of data collection....................................................................................................73.5 Ethical consideration.............................................................................................................8CHAPTER 4: DATA ANALYSIS................................................................................................10CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................175.1 Conclusion and recommendation........................................................................................17REFERENCES .............................................................................................................................19
TITLE: “To ascertain the impact of digital technology on business activities and its effect ondeveloping organisational performance. A case study on Dalcour Maclaren”. CHAPTER 1: INTRODUCTION1.1 Overview of researchIn current business environment, every organisation have their own aim for developingand making the activities of their company so this will help in increasing their income andrevenue in the large market place. Recently, digital technologies are currently trending and thereare many firms which are executing such technologies so they are considering that they are themajor for developing the performance and productivity of the firm at the market place. The mainaim of this company is to adopt different methods and tools by which they are getting highgrowth and success (Rummler and Brache, 2012). Along with this, it is that technique which helpin providing advantages to the small or large organisation that assist them in formulating theirabilities or capabilities in the market. The major aim of this organisation is to revolutionise theway where they are doing working in company and services can be used then firm are capablefor save the time, enhancing their income, employees productivity and profitability in bettermanner. 1.2 Background of researchDalcour Maclaren are the chartered technologist which provide professional advice andconsultancy services to the utility and structural sectors. They love their products and serviceswhich help them in taking benefits from this. This was established in 2003 in united kingdomand its main aim is to developing and improving the communication services or facilities of UK.Along with this, there are various competitors which are implemented different marketingstrategies and policies for developing productivity of their employees so that success and growthcan happen within an organisation (Sirmon and et. al., 2011). In recent era, workers wants tocomplete their work at given time period and with the help of this, they are willing to earnmoney for attracting large number of customers towards their services and facilities. 1.3 Significance of the researchThis research study focuses on the impact which has been carried out by implementationof digital technology in the organisation. The changes in performance outcomes needs to be1
assessed through this research so that their influence on business can be determined. The aimwhich drives a business is to achieved determined level of profitability and a reputation in themarket which leads to attainment of competitive edge for an organisation. To achieve the same abusiness undertakes use of distinct tools and techniques so that its corporate goals are beingfulfilled. But it is equally important to identify whether such elements are being useful for anorganisation and serve their purpose. This research study aims to maximise profit earningcapacity of an organisation through identifying influence which has been provided with digitaltools which are undertaken by the organisation (Christopher, 2016). It has been identified thatuse of digital tools helps in making organisation work more effective and efficient but it isequally crucial to identify manner through which they can be thoroughly implemented so thatright results could be achieved. For a SME, implementation of digital tool has been determinedto be an approach which helps in making sure that competitive position can be attained in themarket.1.4 Research aimThis can be regarded that it is one of the essential part of research project because all themajor activities and functions that are developing in this investigation which are based onresearch aims. Along with this, it is that act which guide for researcher to carry out all functionsand activities in accurate manner. The aim of this research is “To ascertain the impact of digitaltechnology on business activities and its effect on developing organisational performance. A casestudy on Dalcour Maclaren”. 1.5 Research objectivesTo evaluate the impact of digital technology on business environment.To determine the significance of digital technology in Dalcour Maclaren.To recognise the impact of digital technology in improving the organisation performance.To recommend different ways by which Dalcour Maclaren can increasing their businessfunctions and gain competitive benefits.1.6 Research questionHow to evaluate the impact of digital technology on business environment?What are the major factors which determine the significance of digital technology inDalcour Maclaren?2
How to recognise the impact of digital technology in improving the organisationperformance?Give recommendations through which Dalcour Maclaren can increasing their businessfunctions and gain competitive benefits?1.7 Research issuesWhile executing the research procedure, it is essential for researcher is to conduct alltheir major activities and functions in better manner so this will help in getting desired goals andobjectives can be accomplished. On the other hand, it is not smooth as it can analysed suchfactors. There are different types of issues and problems which are faced by researchers at thetime of conducting investigation on specific topic (Rasula, Vuksic and Stemberger, 2012). Alongwith this, there are some kind of problems which can occurs at anytime and anywhere whichdoes not avoided in any manner. Moreover, it is essential for investigator for making backupplan so with the help of this they can resolve various issues and barriers within an organisation. CHAPETR 2: LITERATURE REVIEWThis is determined as one of the important part of research report due to this investigatortry to acquiring viewpoints of different writers who have effective skills and abilities. Theresearcher view can assist them for conducting their functions and activities in better manner.Through this they can take good decisions for an organisation in effective manner. With theliterature review, the investigator are capable for analysing and evaluating all research segments.There are various scholars that will provides their viewpoint on the major research aim that arerelated to digital technology. 2.1 Evaluate the impact of digital technology on business environmentIn current time period, it is determined that digital technology like boom for the economyso they are providing different opportunities for an organisation through which they can easilygrow in the market place (Prajogo and Olhager, 2012). Along with this, such type oftechnologies have revolutionised way of working of the firm. There are different advantages forimplementing digital technology in the companies so they are utilising accurate resources andthis will not be wasted at any more. There are various points which evaluate the impact of digitaltechnology that are discussed as under:3
Impact on operating cost – With the help of digital technology, the companies candecline their operational value in effective manner (Brewster and Hegewisch, 2017). Inthis, there are various methods and techniques which can be invented by investigators sothis will assist firm in conducting various activities in better way and reduces the intervalof time. Improvement in communication – The digital technology will help in making properimproving their communicating procedure which are happened within an organisation.Along with this, there are different types of applications that can be used for conductingdifferent type of communication such as content, electronic mail, video calls, etc. Enhancing in productivity – Each organisation required to increasing their productivitywith the assistance of using different methods and techniques so employees are capablefor conducting their work in better and effective way in given time period. On the otherhand, for increasing productivity firm can easily decrease their labour cost and provideemployees advantages in accurate manner. 2.2 Determine the significance of digital technology in Dalcour MaclarenThis is important for each organisation is to developing and designing their companystructure according to the desired changes which are occurs within the business environment.After doing digitalisation each and every firm has became serious regarding using digitaltechnology in regular working system. Along with this, digitalisation assist in performingeffective activities or functions and also reduces the workload of staff members in proper manner(Pollock, Wick and Jefferson, 2015). Significance of digitalisation in Dalcour Maclaren that aredescribed as follows:Such applications assist them in developing strong relation with their customers so theycan easily contact with them and also taking feedbacks regarding their services andfacilities. Digital technology also help in developing and improving their best quality basedproducts and services in effective manner. This will decreases the performance time for specific tasks in given time period.It cut down the cost of various procedures for production sector.It concentrates each department record and their main motive is to kept single format.4
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