Market Research: How can Apple capture more market than Android devices?
4 Pages737 Words193 Views
About This Document
The focus of this market research is to find out how Apple can capture more market than Android devices. The insights obtained from the focus group and interview reveal that the feature has been the important element to make the purchase. Another important aspect is the reliability that exudes from the brand. The pros and cons of one-to-one interviews and focus groups are also discussed.