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Business Plan Of Zabetta Dry Cleaning And Laundry Authors

   

Added on  2021-06-18

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Running head: BUSINESS PLAN OF ZABETTA DRY CLEANING ANDLAUNDRYBusiness Plan of Zabetta Dry Cleaning and LaundryName of the University:Name of the Student:Authors Note:
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BUSINESS PLAN OF ZABETTA DRY CLEANING AND LAUNDRY1TABLE OF CONTENTS1. Introduction..............................................................................................................31.1 COMPANY OWNERSHIP.........................................................................................31.2 PURPOSE OF THE BUSINESS PLAN.......................................................................32. Business Overview....................................................................................................42.1 START-UP SUMMARY AND CAPITAL INVESTMENTS............................................42.2 LOCATION OF THE BUSINESS...............................................................................52.1 Product And Services.............................................................................................52.2 Mission And Vision Of Zabbetta Dry Cleaners And Laundry..........................62.3 Market Entry..........................................................................................................73. Industry And Market Analysis...............................................................................73.1 COMPETITION AND COMPETITORS.......................................................................73.2 MARKET SEGMENTATION AND TARGET MARKET...............................................83.4 CUSTOMERS AND VALUE PROPOSITION...............................................................84. Marketing Strategy..................................................................................................94.1 PRODUCT..............................................................................................................94.2 PLACE...................................................................................................................94.3 PRICE....................................................................................................................94.5 PROMOTION..........................................................................................................94.1 ADVERTISEMENT STRATEGIES..............................................................................94.2 GROWTH STRATEGY...........................................................................................105 Operations Plan.......................................................................................................11
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BUSINESS PLAN OF ZABETTA DRY CLEANING AND LAUNDRY26. Management Team & Company Structure.........................................................127. Resources................................................................................................................138. Financing.................................................................................................................139. Financial Projections.............................................................................................149.1. INCOME STATEMENT.........................................................................................149.2. CASH FLOW.......................................................................................................159.3. BALANCE SHEET................................................................................................159.4. FINANCIAL ASSUMPTIONS.................................................................................179.5. Break Even Point.................................................................................................1710. Risk & Strategic Options.....................................................................................1811. Key Milestones......................................................................................................18References...................................................................................................................20Appendices..................................................................................................................23
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BUSINESS PLAN OF ZABETTA DRY CLEANING AND LAUNDRY31. Introduction The growth of the commercial laundry industry in Oman is dependent on theemployment opportunities of the Omani communities in the private and the publicsectors. The growth of the laundry industry in the capital city of Oman, Muscat, isdependent on the employability of the people in the region. The retail store namedZabbetta Dry cleaners and Laundry aims at opening a new store in the city ofMuscat. The identification of the trends in the Omani markets will be helpingZabbetta Dry cleaners and Laundry to bring in different levels of improvements intheir line of products based on the evaluation of the needs of the female customers ofthe nation. 1.1 Company OwnershipThe company is registered to be a limited liability store where the store is notrequired to disclose financial settings publicly. The store is owned by JosephLangley, thedirector of the store, and will be undertaking steps to maintain therecordkeeping activities of the same in the initial stages.1.2 Purpose of the Business plan The current study seeks to evaluate the different prospects of establishing anew retail outlet in the capital city of Oman, Muscat. The different assumptions thatmight be undertaken by the retail store, relating to the customer demands andfinancial implications, has helped in the successful implementation of the businessidea. The business idea will be facilitated through the decisions that the owner of theretail store might take after evaluating of the different prospects.
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BUSINESS PLAN OF ZABETTA DRY CLEANING AND LAUNDRY42. Business overviewThe retail store, Zabbetta Dry cleaners and Laundry, aims at offering thepeople in the Omani market with different range of services based on the analysis oftheir needs. According to a data by the Ministry of Civil Service, some38.7% of thetotal people in the nation are involved in different job practices. Employability of thepeople in the nation has helped in enhancing their standard of living. Situating thebusiness amongst the competing rivalries will also be helping the store to bring ininnovations in the products or the services that the retail store aims at offering to itspotential customers. 2.1 Start-up summary and capital investmentsThe retail store, before commencing the business, is required to undertake aninitial investment of $280,000. It will be helping the store to enhance the functioningof the business while expanding their activities in Muscat. The company is required toundertake capital investments in the following resources:1 Washer - 38 lb capacity, high spin, microprocessor control, electric heat1 Dry cleaning machine - 25 lb1 Roller Iron40 x12 inch, variable speed and vacuum exhausterOn the other hand, the company must also incur costs for buying a van otheramenities that will be helping the business to undertake smooth performance. Aminimum of $232,690 is to be invested by the owner in the initial stages of itsestablishment. Additional capital investments might amount to $50,000 which theowner is required to borrow from a bank.
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BUSINESS PLAN OF ZABETTA DRY CLEANING AND LAUNDRY52.2 Location of the business The retail store will be situated in the cosmopolitan area of the Omani market,which will be helping the business to exhibit its services to a wide range of potentialurban female customers. It will be helping the business to bring in changes in thesystems of the same in the market. The urban people are more prone to take skintreatments and other cosmetic supplements.Figure 1: Business Location of new laundry business(Source: Zairi 2012)2.1 Product and servicesThe products that will be offered by the retail stores will be dependent on theanalysis of the needs of the high- end customers. The services that are provided by thebusiness are as follows. Dry cleaning- The business will be utilizing an organic solution for cleaningand washing the garments without utilizing water. The dry cleaning services
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