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Business Environment Assignment : Mobile laundry folding service

   

Added on  2021-05-21

12 Pages2575 Words32 Views
1Executive SummaryMobile laundry folding service is start-up business that looks to provide the service on a door-to-door basis. The business will be established in Bloomsbury London. The business will not have a physical retail store but will operate on a motorized vehicle. The mission of the business is to provide a service that is time saving with quality and convenience to its customers. The payment terms that will be available to customers would either be on delivery or credit card billing each month. The services will be provided on contractual basis or on order basis. The ongoing health crisis and the busy lives of full time stay at home parents is the main market niche. The business will adopt the 4Ps in their marketing plan and under promotion, it will adopt the concentrated marketing strategy. The business sales forecast increases gradually over the years and the same case applies to the business profitability, substantial growth is expected.

2Table of ContentsIntroduction31.0 Mobile Laundry Folding Service Entrepreneurial Idea 32.0 Services43.0 Market Opportunity Analysis 44.0 Marketing Plan64.1 Price64.2 Promotion74.3 Place 74.4 Product85.0 Financial Forecast85.1 Break-Even Analysis95.2 Sales Forecast9Conclusion9Bibliography11

3IntroductionFolding clothes happens to be one of the challenging tasks in most if not all households. Most individuals who find this task challenging are stay-at-home working parents as well as those who work full time. This report will be a business plan of a mobile laundry folding servicesbusiness idea that will include the services being provided, the market opportunity analysis that will indicate that there is a niche for this idea and the strategy that the business aims to employ intheir pricing distribution and marketing and finally the financial projections based on realistic and accessible projections1.0 Mobile Laundry Folding Service Entrepreneurial IdeaMobile laundry folding service will be a start-up that will be established as a limited liability company. The company will offer purely laundry folding services to households from motorized vehicles. The mobile laundry folding services aim to take care of the task that either most individuals hate doing or have limited time to handle. The business will neither have a production facility nor a retail store as is the case with most laundry cleaning and folding services in London. The business will have several vans and customer services trained employees and derivers who will move from one household to another providing the service based on calls. Financing for the start-up will be through bank loans and owners' investments. The legal form of business as mentioned above will be Limited Liability Company and being a small business, there will be no need for its finances to be publicly disclosed. The procedures of registering the business are simple and the business can begin its. operations within the shortest time possible. Bookkeeping duties and responsibilities will be in the hands of the founder(Reddy, Goel and Udala, 2011).

42.0 ServicesAs mentioned above, the business will only provide laundry folding services however it will be open for the provision of other related services such as closet designing and organisation in the near future. Taking up the service by the customers will be in two ways which include signing contracts whereby the customers will be able to get the service regularly but based on a schedule. The customer could also order for the service through the business website, e-mail, or telephone. All these ways will depend on what is convenient for the customers. The contract signing approach, however, happens to be the most convenient given that with busy daily schedules there may be instances where one would forget to order through telephone, e-mail, or business website(Stutely, 2012). Payment means are also different depending on the convenience of the customer. The customer can decide to pay upon delivery of the services that is when the folding is done or through credit card billing every month. Those customers that are on contract with the mobile laundry folding service will receive monthly statements with the itemized service fees. The only operation facility that the business will have is for parking the vans and small office space for those employees who will be handling or receiving orders either through e-mail, telephones, or through the business website. Being a service that is provided through a motorized vehicle, no retail shop will be needed and this will be cost-saving on the operation side of the business(Doyle, 2013). 3.0 Market Opportunity AnalysisThe primary target customers that the business will look at are the residents of Bloomsbury London however it will also aim at extending these services to other districts within London. The main target customers for the mobile laundry folding services are the stay-at-home

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