Marketing Analysis of Royal Bank of Canada

RUNNING HEAD: MARKETING 0
MARKETING
ROYAL BANK OF CANADA

MARKETING 1
Table of Contents
Introduction.................................................................................................................................................2
Company Profile..........................................................................................................................................2
Company overview..................................................................................................................................2
Key facts..................................................................................................................................................2
SWOT analysis........................................................................................................................................2
Strengths..............................................................................................................................................2
Weaknesses.........................................................................................................................................2
Opportunities.......................................................................................................................................3
Threats.................................................................................................................................................3
Core Competency....................................................................................................................................3
Sustainability Image....................................................................................................................................3
Industry analysis..........................................................................................................................................3
External Environment scanning...............................................................................................................3
Demographic factors............................................................................................................................3
Economic factors.................................................................................................................................4
Political factors....................................................................................................................................4
Environmental factors..........................................................................................................................4
Socio-cultural factors...........................................................................................................................4
Technological factors...........................................................................................................................4
Competitor Information...........................................................................................................................4
Porter’s five model..............................................................................................................................4
Recommendations.......................................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

MARKETING 2
Introduction
Marketing refers to investigate as well as manage the exchange of relationship.
Marketing is considered the procedure of business, which deals in making the relationships by
the consumers which is satisfied (Bryson, 2017). In this report, Royal Bank of Canada is
selected. In this the SWOT analysis, Core Competency, Sustainability image, Industry analysis
of the company is discussed.
Company Profile
Company overview
The Royal Bank of Canada provides financial services to the customers; it is leading
bank of Canada, due to its market capitalization. The company serves more than 16 million
clients as well as has 80,000 staff members globally, it was found in the year 1864. The
corporate headquarters of the company is situated in Toronto, Ontario (Royal Bank of Canada,
Annual Report, 2018).
Key facts
In the year 2017, Royal Bank of Canada was considered Canada’s leading bank, with
about 1.28 trillion dollars of Canadian into the whole assets.
Royal Bank of Canada has extremely well-established brand, mainly in Canada.
However, it is one of the largest important banking brands since 2017. It is due to reason with
12.66 billion dollars of US in the branding value (Badour & Shah, 2018).
SWOT analysis
Strengths
Royal Bank of Canada serves 17 million customers as well as also has more than 80,100
staff members globally. The operations of the company are expanded worldwide that is in
Canada, US as well as other 51 nations. The company has diversity of workforce that is company
provides employment up to 68,480 employees (Royal Bank of Canada, Annual Report,
2018).