Services Marketing: Transportation Services and Marketing Mix of Air Transport Services

Running Head: MARKETING
0
Services Marketing
8/10/2019

MARKETING
1
The assignment brings about the discussion on the concept of a service in context to
service marketing and other related aspects. Services refer to delivering value to the
customers through supporting the positive outcomes to be achieved by customers without the
ownership of specific risks. “Transportation” has been undertaken as the services in context
to the base of organisational service marketing. Customer value and marketing mix will also
be discussed in context to the services of transportation. Thus, readers will gain an
understanding of the satisfactory delivery of the transportation services in contemporary
organisations.
Transportation services
The aspect of transportation involves the movement of humans, animals, and goods
from one location to another. It states about the category of companies, which provide
services such as freight and logistics, airlines, marine, road and rail, and infrastructure. In
context to business organisations, transportation is understood be an indispensable function of
marketing and provides the physical means to carry or transfer goods and services. In other
words, it eases the process of carrying goods from the place of production, delivering to the
place of consumption. This means that the goods are delivered to the consumers directly
facilitating in increasing sales and profit. The role of transportation services is considered
important to the businesses as it assist in trade, exchange, and travel (Hapsari, Clemes &
Dean, 2017).
Transportation creates place utility and facilitates regulation of the supply from one
place to another. It facilitates number of marketing functions such as buying, selling,
assembling, storage, warehousing, and others. Thus, it can be stated that transportation is
crucial to every business organisation, as it raises the scale of operations, and mobility of the
labour, capital and others.
To state about the marketing in the transport services, it has been found that
companies use number of methods of promotion. Promotional mix strategy is used by the
business firms, such as advertising, sales, sales promotion, public relation, and others, thereby
making transportation effective. Transportation services effectively lead to the development
of the general public or society. Marketing effectiveness of transportation relies upon the
satisfactory delivery of the transport services to the customers. Therefore, every business
organisation needs to maximize the satisfaction of their customers and organisation as a
whole (Heiskala, Jokinen & Tinnilä, 2016).