THE SERVICE MARKETING

SERVICE MARKETING

 Supplementary services are service related actions that surround within the
core services.
 The core service elements of Uber services is to support the passenger
mobility with effective design to carry passenger.
 Core elements of Uber transportation services allows the riders to contact
drivers by the use of application and reach the selected destination
(Becker, et al., 2015).
Elements of Uber services

 It offers flexibility on the requests and responsiveness according to the plan.
 Facilitating services of Uber includes the information, order taking, and
payment.
 Facilitating service elements of Uber includes the offering according to
situations and requirements.
 Supplementary service elements of Uber includes to add the enhance value
and ease of doing business with the organization.
 Supplementary services includes the offering of exceptions services to
customers according to the situation and requirements (Ngamvichaikit,
2017).
Elements of Uber services

 Intangible services of Uber displayed the prospect to have a view and make
the decision of buying services.
 Intangible service of Uber includes the recording of many amount of data
related to the travel that includes locations of pickup, drop off, travel times,
and variation on times.
 Perishability of Uber services includes the relevant sources processes and
system to assigned for delivery within the definite time period.
 Perishability services of Uber is operation which get demand from the
customer. The customers use application to detect the location of service
delivery (Villard, 2013).
Business services of Uber