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MARKETING 0. Marketing E-business System (Student Detai

This is an individual assessment where students are required to maintain an e-portfolio consisting of 6 documents, one for each week. Each document should include research references, descriptions, and multimedia applications related to the topics covered in that week.

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Added on  2022-12-19

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Need around 18 references. As per the requirement, there is 3 to 8 week topic and each week needs to have around three reference and those reference need to be in that week hearing alone not in the bottom part of the report with the intext citation.

MARKETING 0. Marketing E-business System (Student Detai

This is an individual assessment where students are required to maintain an e-portfolio consisting of 6 documents, one for each week. Each document should include research references, descriptions, and multimedia applications related to the topics covered in that week.

   Added on 2022-12-19

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Running Head: MARKETING
0
Marketing
E-business System
(Student Details: )
9/7/2019
MARKETING 0. Marketing E-business System (Student Detai_1
Marketing
1
E-Portfolio
This e-business portfolio is aiming to enhance learning and teaching as per the weekly
topic from the future career perspective.
Week 6
Amazon
In the field of the E-Business world, Amazon has become a benchmark being an
online-retailing giant. In this context, Amazon.com, Inc. is an American multinational
technology company based in Seattle, Washington, which emphases on cloud computing, e-
commerce, digital streaming, as well as artificial intelligence (Onasanya, 2018). Apart from
this, Amazon is considered one of the Big Four technology global firms like Apple, Google,
and Facebook. As of now, no other web-platform can compete against Amazon in terms of
total revenue, profit and popularity in the relevant market (Onasanya, 2018).
Omni-channel retail
The Omni-channel retail allows you to do business everywhere your consumers are.
In other words, this retail does not need you to be everywhere; this is a unique point that
separates top-performing companies form others in the competitive world (Wallace, 2019). In
addition to that, Omni-channel retailing is a fully-integrated approach to commerce,
providing shoppers a unified experience across all channels or touch-points. Apart from this,
true Omni-channel shopping goes beyond brick-and-mortar locations to mobile-browsing,
online marketplaces, social media, and wherever your users browse online with the help of
retargeting ads (Wallace, 2019).
MARKETING 0. Marketing E-business System (Student Detai_2

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