KartMarket’s E-Market: Feasibility and Financial Analysis

Assignment on KartMarket’s E-Market
Assignment on KartMarket’s E-Market
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1Assignment on KartMarket’s E-Market
Introduction
The new era of internet has created a new method of shopping for its customers. The
online marketing is an excellent platform for the ecommerce business to expand. A large
population of millions (Dodoo, N. A. & Wu, 2019) has made USA a big market for all kinds of
ecommerce business. The usage of internet has risen since 2010. Almost 90% of the American
are using internet , 67% of them are adult (Prabhal, & Rao, 2019). There is a huge expansion of
online market place. All big brand who were doing business by brick and mortar method are
having a well functioning online website with ecommerce. They are not only selling their
product online but also delivering the item to doorstep. This has given a new dimension to their
business. They are earning more profit by expanding the market It gives opportunity to the store
to sell products beyond boundaries.
Market feasibility
The data below explains the ecommerce market in USA. The market for various
ecommerce store is represented here. By the data it is very clear that Amazon is capturing a huge
market by earning revenue of 282.52 billion dollar in 2019, where as Wayfair is making a profit
of only 7 billion dollars (Steinhoff, Arli, Weaven & Kozlenkova, 2019).
E commerce market in us ( Billion dollars) 2017 2018 2019
Amazon 190.51 234.61 282.52
Ebay 34.45 35.63 36.64
Walmart 15.04 20.95 27.81
The home depot 6.48 8.18 10.07
Best Buy 5.89 6.61 7.53
Macy's 5.83 6.6 7.44
Wayfair 4.08 5.76 7.68

2Assignment on KartMarket’s E-Market
Graph 1. Ecommerce market leaders.
Product or Service Feasibility
The chart represents the total market that ecommerce business capture from year 2015 to
2019. It’s a five year data and the expansion of the online shopping is clearly visible. The market
has seen growth of 676.49 billion in 2019, it just the beginning of the online shopping market
(Kingsnorth, 2019).
Total market in 5
years
In
billion
2015 112.12
2016 156.79
2017 287.4
2018 350.77
2019 417.57
2020 676.49