This assignment focuses on mental health and well-being among young Australians. It discusses the background, strategic thinking, critical thinking, development, piloting, and implementation, guiding theory, segmentation, targeting, positioning, and social marketing intervention mix. The target market is adults from 15-26, including males and females, both. The program aims to bring people closer together, especially those who are suffering from mental illness and are labeled as psycho. The focus needs to be on key power groups like employers, landlords, health care providers, criminal justice personals, media, and policymakers.