Mental Health and Well-being Among Young Australians

Marketing 1
Title:
Assignment Name:
Student Name:
Course Name and Number:
Professor:
Date:

Marketing 2
Contents
Mental Health and Well-being Among Young Australians......................................................3
Background:................................................................................................................. 3
Strategic Thinking:......................................................................................................... 6
Critical Thinking:........................................................................................................... 7
Development, Piloting, and Implementation:.......................................................................8
Guiding theory:.............................................................................................................. 9
Segmentation, Targeting, Positioning:..............................................................................13
Market Segmentation............................................................................................ 13
Profile of Target Market......................................................................................... 13
Targeting Strategy and Positioning statement......................................................13
Social Marketing Intervention mix:.................................................................................14
Evaluation Plan:.......................................................................................................... 15
References.................................................................................................................. 17

Marketing 3
Mental Health and Well-being Among Young Australians
Background:
There are two terms in this era that is one is rare other is widespread, one is loved other is
hateful, the former is happiness later is depression. Due to their huge differences, they are
antagonists to each other. Furthermore, depression is just one form of mental health disorder. It
may take many forms such as schizophrenia, anxiety, bipolar disorder, personality disorder and
identity conflict and much more. One in five (20%) Australians aged 16–85 experience a mental
illness in any year according to Black dog research institute. So it's not something to avoid rather
it needs to be aired, it needs to be studied, and educated (Dewey, 2013).

Marketing 4
Source- www.washingtonpost.com
The purpose of this assignment is to focus our mind on one thing which can alleviate us
from the problem because doing that can give us many solutions.
System-Analysis:
There are many factors to blame for mental illness in people from different walks of life:
 Isolation from the community (Social disconnect)
 Loss of some close one
 Racism
 Identity Conflict
 Parents conflict
 Financial Issues
 Academic pressure