Marketing: Functions, Concepts, and Process

Marketing
Task 1 & 2

INTRODUCTION
• It is a buying and selling process. In a company it refers to the activities of
buying and selling with an associated company. It includes advertisement,
delivering and selling products.
• It is an activity set of institutions and process of creating, communicating,
delivering and exchanging offerings that have value for customers, clients and
society.

MARKETING FUNCTIONS
• Market is a place which permit the purchaser
and the seller to invent and collect
information's to carry out exchange of many
products and services.
• It is place where goods are trend, it can be a
market place or street market.

MARKETING CONCEPTS
• It is the strategy that a company used to satisfy
customer’s needs, increase sales, beat the
competition and maximize profits.
• There are five marketing concepts that a
company used, adopt and designs and carry out
their marketing strategies.