Marketing Essentials Concept- McDonald

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of the marketing function......................................................1
P2 Roles and responsibilities of marketing relate to the wider organisational context..............3
TASK 2............................................................................................................................................5
P3 Marketing mix to the marketing planning process to achieve business objectives...............5
TASK 3............................................................................................................................................8
P4 Produce and evaluate a basic marketing plan........................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing refers to an action of selling as well as promoting services or goods consisting
the advertising and market research. It is an activity, process and set of institutions for
developing, interacting and also delivering the offers to consumers which have value for the
them or society (Askeland and Wright, 2013). This present report is based on the McDonald and
it is a fast food restaurant. It provides breakfast items, desserts, soft drinks, cheese burgers,
hamburgers etc. Under this mention report will be discuss about roles and responsibilities of the
marketing function. Compare ways under which different firms applies the different marketing
mix will be mention. There will be discussion about the roles and responsibilities of the
marketing related to wider organisation context.
TASK 1
P1 Key roles and responsibilities of the marketing function
Concept of marketing, including current and future trends
Marketing refers to management process that is responsible for determining, anticipating
and also fulfil needs and demands of consumers. It is human activity that directed at satisfying
wants and requirements by process of exchange.
Concepts of Marketing
Marketing concept refers to strategy that organisations execute to fulfil requirements of
consumers, enhance sales, increase profit level and compete with the existing consumers. The
marketing department of McDonald restaurant designs the effective strategies that will helps in
develop the profitable relationship with customers at market place. Different concepts of
marketing that McDonald's company can use mention below:
Production concept- In this concept, customers will prefer those products which are
easily available as well as highly affordable (Baker, 2014). It can be lead to the marketing
myopia. The main focus of management of McDonald is on improving the efficiency of
production.
Product Concept- This concept holds that customers will be prefer those products which
are of good quality, have innovative features and better performance. In context to this,
marketing strategy of McDonald's restaurant is on making improvements in products on
continuous basis. It will be helpful in target the new markets.
1