Marketing Report 2022

Running Head: Marketing 0
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Report
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Marketing 1
Table of Contents
Introduction................................................................................................................ 2
Background of the company....................................................................................... 2
Strategic position, choices, and actions.....................................................................3
Distribution strategy of Tesla:.................................................................................3
Brand equity in Tesla:............................................................................................. 3
Customer analysis of Tesla:..................................................................................... 4
Marketing strategy of Tesla:....................................................................................5
Market reactions to tesla’s strategy...........................................................................6
Conclusion.................................................................................................................. 6
References................................................................................................................. 8

Marketing 2
Introduction
There are many positive impacts of strategic marketing on the business on the
company. Tesla motors founded in 2003 and it has created solar panels. It has
converted into Tesla Inc. there are many reasons behind the growth of the
company, such as leadership, strategies, innovations, and others. The company
gets a profit in 2013 only. The company was selling, batteries for electrical vehicles
and manufacturing solar panels. Elon Musk is working as CEO of the company and
he makes a new image of the company in the whole world through independent
automaker (Dudovskiy, 2018).
This report will describe the background of the company and it will describe the
strategic position of the company and the strategic position of the company in the
world. In this report, tesla strategic action will describe in the later section of this
report.
Background of the company
Tesla has a good image in the industry because of its different concept of fuel-
conscious. The company has invented a new concept to optimize and reduces
greenhouse gas emission and it has used renewable energy sources for electrical
vehicles (Folschette, 2017).
Tesla has sold electric luxury SUV cars and it has created a record of selling 100000
vehicles for 2017. It is the only car in the world that goes from 0 to 100 in 3
seconds. It makes different from all the cars. It has created this concept towards
zero-emission of gases that will create a serious issue for the world (Jovancic, 2018).
The company has a good vision, which is ‘to create the most compelling vehicles
firm of the next century. It is necessary to improve strategic improvement. Tesla
wants to accelerate the use of sustainable transport through different products. The
company is famous because of its products. The corporation not best sells
automobiles. There is the advantage of strategic marketing for the company that
provides better growth and success in the future (Mangram, 2012).