Role of Marketing in 21st Century: Importance, Customer Experience, and Competitive Advantage

This presentation discusses the role of marketing in the 21st century, including the importance of new policies, customer experience, and competitive advantage. It also explores the relationship between marketing and other departments, as well as critical reflections on marketing strategies.

Marketing processes and planning

Role of marketing in 21st century
• The role of marketing in the 21st century is such that the need
for new organisations as a raising day to day.
• This has brought about the component of marketing to be one
of the very important criteria for all the organisations to
incorporate.
• The rising demands of people have led to the new policies that
are being consumed by organisations.
• New product entries are being one of the demandable aspect
and these are to be known to people such that people can get to
understand what the organisation is eventually dealing with.
• Customer experience is one of the important right to do that
every organizations crisis up on and this is brought about by
marketing which is one of the spectacular approach.
• In order to deal with the customer experience it is first required
to identify what the organization is usually dealing with.

Continue…
• Be it any organisation the promotional tactics everything that is falling in regard to
marketing is one of the important factor that will stand as the cause of the
organization.
• This can also try to find these people are experiences that car to be in calculated in
the midst of people said that they can stay in touch with the organization for a very
long run.
• This 21st century is all about dealing with the technological implementation and
therefore every new implementation will impact the market with a good competitive
advantage.
• Competitive advantage will have to be stressed upon because it is not until when the
organisation is moving ahead with the hole competency and the spirit of crossing
over the barriers that are in regard to its development that it gets to deliver the best
products that it will have to.

Role of marketing
• Marketing plays a crucial role in every organisation.
• It is also regarded to be one of the vital component that will deal with the business mission.
• The co-ordination that is in regard to the organisational development is being carry forward
with all the materials that are representing the production criteria.
• The marketing department in the organisation deals with the activities of interacting with
customers that are necessary to maintain our pace with.
• The probability of achieving the mark of being the best and also attending the profitable
standards will everything lie in half our customers are taking the product.
• The community is all about the criteria of representations and therefore marketing will bring
about the essence of every organisation in order to overcome the speculations of not
maintaining a proper loyalty.
• Customer loyalty will play a major role in determining the standards of the company because
the customers are the major assets of the company.

Relation with other departments
• Marketing has got a tie ups with all other departments of the organisation.
• Marketing is in relation with the production department such that the products that are
oriented with the organisation can be put forth into marketing criteria. Marketing has got tie
up with the finance department of the organisation.
• The resources that are to be stipulated for marketing are being dealt by the finance
department and therefore it has got a relation with this particular department. The other
department that is in charge of marketing is human resources management.
• Human resources management in the organisation deals with the entire entity of the company
and therefore in regard to the marketing this will play a component that will bring about the
managing criteria.
• The marketing component is one of the highlighting factor and it will have to be managed in
all the probable means and therefore this department requires of planning which is oriented
by human resources management.

Critical Reflection
My experience of dealing with the marketing department will usually bring about my choices
about how far I can move ahead in understanding the speculations that are in regard.
Marketing is all about the criteria of planning as well as selection and that is entirely been
brought about by the so called measures that are being dealt by the organisation. Every
organisation usually deal with the customer base and therefore I have developed a kind
strategies that are important for the organisation in order to move ahead with organisational
upliftment. As a part of marketing I have also designed promotional tactics that are a major
criteria which are to be included. I have gained an advantage of for learning every
phenomenal aspect vein in the department of marketing and also the disadvantage is that it is
a time-consuming measure and therefore all the necessary information will have to be dealt
with in the targeted time period.

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