Marketing Mix for MusicOn Application

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING MIX.........................................................................................................................3
Gantt Chart.......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This essay will discuss about the marketing mix about an application which is developed
for knowing about live music point and know app. This is developed for tourist who visits New
York.
MARKETING MIX
Product
The product is in form of application which can be used by people who visit New York. This
application will allow visitors and tourists to know about the live music points and gigs near
them. This will allow them to experience most during their visit to New York. Name of the
product is MusicOn. Its main purpose is to give information on the basis of location, people will
be able to find live music and gigs on the basis of location information (Do and Vu, 2020). This
will also involve division of the gigs and live music choices on the basis of different genres. This
application will also allow gigs and live shows to update their information on the application. For
staying strong in competition along with information regarding Gigs and live music the
application will also allow to know about what else tourists will get along with Gigs and live
music in form of food and other services.
Price
Price is based on the utility and attraction for the application. This application and its services
will be available to all tourist and visitors for free. In terms of price the application will earn and
get funds from those people who are organising gigs and along with that advertisement will be
another method for funding for developing the app.
Place
Places where application will be made available are Play Store and App store. Later this will be
expanded to other digital distribution place. Other than this MusicOn is a platform which can be
operated at New York and its target market is tourist of the New York (Dileep and Mathew,
2017). Availability on both these platforms will ensure that all the type of tourist using any of