This essay discusses the marketing mix for MusicOn, an application for tourists visiting New York to find live music points and gigs. It covers the product, price, place, and promotion strategies for the application.
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Table of Contents INTRODUCTION...........................................................................................................................3 MARKETING MIX.........................................................................................................................3 Gantt Chart.......................................................................................................................................4 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION This essay will discuss about the marketing mix about an application which is developed for knowing about live music point and know app. This is developed for tourist who visits New York. MARKETING MIX Product The product is in form of application which can be used by people who visit New York. This application will allow visitors and tourists to know about the live music points and gigs near them. This will allow them to experience most during their visit to New York. Name of the product is MusicOn. Its main purpose is to give information on the basis of location, people will be able to find live music and gigs on the basis of location information (Do and Vu, 2020). This will also involve division of the gigs and live music choices on the basis of different genres. This application will also allow gigs and live shows to update their information on the application. For staying strong in competition along with information regarding Gigs and live music the application will also allow to know about what else tourists will get along with Gigs and live music in form of food and other services. Price Price is based on the utility and attraction for the application. This application and its services will be available to all tourist and visitors for free. In terms of price the application will earn and get funds from those people who are organising gigs and along with that advertisement will be another method for funding for developing the app. Place Places where application will be made available are Play Store and App store. Later this will be expanded to other digital distribution place. Other than this MusicOn is a platform which can be operated at New York and its target market is tourist of the New York (Dileep and Mathew, 2017). Availability on both these platforms will ensure that all the type of tourist using any of
these can download and use this application when they are New York. Availability at both these platforms will allow for better stand in competition. Promotion Promotion is another important element in marketing and this will allow potential users to know about the availability of the application. Promotion for MusicOn will be done through various platforms. One of the important platform for promotion is travel application where tourists visit and check for travel plans. These are travel guide and tour and travel applications these are platforms where tourists check for their tours and this will ensure that people when check for tour for New York they can get to know about MusicOn and its utility (Hijazi and et.al., 2016). This will also encourage them that they will be able to get to listen to their choice of music on their trip to New York. This type of promotion policy will contribute for effective competition from the time application gets developed. this promotion policy is also useful because of target market of application. Gantt Chart ActivityMonth 1Month 2Month 3Month 4Month 5 Research aboutthe application development Researchon target audienceand their needs Collection and organisation of resources Developing application Market
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Testing of the application Developing promotional plan Executing promotion CONCLUSION On the basis of above essay it can concluded that application will target tourist visiting New York and will be available at both important digital distribution platforms for free.
REFERENCES Books and Journals Dileep, M.R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services through Marketing Mix Elements. InStrategic Marketing Management and Tactics in the Service Industry(pp. 304-329). IGI Global. Do, Q. and Vu, T., 2020. Understanding consumer satisfaction with railway transportation service: An application of 7Ps marketing mix.Management Science Letters.10(6). pp.1341-1350. Hijazi, B and et.al., 2016. Marketing Plan.