Principles of Marketing

Principles of Marketing

Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
STP: segmentation, targeting, promotion....................................................................................3
4P’s of marketing mix.................................................................................................................4
Recommendation and justification for the marketing of app......................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
The report is about the point and know app for the tourist market of Moscow. The tourist
that visits Moscow can use this app in their smartphone for understanding the landmarks and the
cultural significance of the city. The market strategy is discussed by the company to use the app.
MAIN BODY
STP: segmentation, targeting, promotion
STP can be used by the tourist industry of Moscow to understand the customer’s better. It is
best to use the STP marketing that is for segmentation, targeting and positioning. This three step
model can be used to examine whether the services and the way of communication are beneficial
for the customers or not. It helps in making the business a customer-focused business. The app
will target the tourist from Europe as the people from Europe; Russia is the popular tourist
destination. The people of Europe can be attracted to Moscow very easily. The tourist use travel
agencies to book tours for individual or group to Moscow. The tourist likes to know the culture
of the city and lifestyle along with addressing the historical places in Moscow.
The target customers will be the tourist on leisure tours to the app, the tourists who make
decision to visit the place after long time of research; they are prepared for the tour and have
information regarding the tour. The tourist expects to get the availability of beach recreation,
tours, sopping and other stuff (Morozov, Shpilko and Shevel, 2018). The people in the leisure
tours have researched and need to be provided with the best in low price. The accommodation
are to be made according to meet the needs of the tourists. The accommodation of the tourists
can be done in the 3 and 4 start hotels.
The leisure tourists are on vacation and need the full relax that can be made available by
managing their needs before the tour starts. The travel agencies can be booked for them as the
tourists are using them to travel. The app can also provide with the best package solutions
available for the tourists. For the transport accessibility the tourists can be stayed at the three and
four stared hotels.
A blue ocean strategy can be used for the app to be differentiated from the other apps.
The tourism app will provide different options with low cost that makes it easily distinguishable
from the other tourism apps and create more demand for the app in the market. The competition
can be made irrelevant. The app can create and fulfil the new demands in the tourism industry