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Marketing Mix Analysis of Lucozade Energy and Red Bull Energy Drink

   

Added on  2022-11-28

8 Pages2013 Words413 Views
Marketing
Marketing Mix Analysis of Lucozade Energy and Red Bull Energy Drink_1
EXECUTIVE SUMMARY
The report of marketing is prepared to evaluate brands on the basis on elements of marketing
mix. Aim behind the report is to analyse effectiveness of marketing mix for two Brands that are
Lucozade Energy and Red Bull Energy Drink. Lucozade Energy is popular UK based soft drink
manufacturer since 1927. On other hand, Red Bull Energy is Austrian business established in
1987. For this report, observational along with secondary research methods are used as research
methods. It evaluates both brands as per product, pricing strategy, promotional techniques and
place of availability.
Marketing Mix Analysis of Lucozade Energy and Red Bull Energy Drink_2
Table of Contents
EXECUTIVE SUMMARY...............................................................................................................
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Comparing target markets............................................................................................................1
Product.........................................................................................................................................2
Price.............................................................................................................................................2
Place.............................................................................................................................................3
Promotion....................................................................................................................................3
CONCLUSION AND RECOMMENDATIONS............................................................................4
REFERENCES................................................................................................................................5
Marketing Mix Analysis of Lucozade Energy and Red Bull Energy Drink_3

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