Marketing Mix of Lucozade Energy and Red Bull Energy

Principles of
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Marketing Mix of Lucozade Energy and Red Bull Energy.......................................................3
CONCLUSION................................................................................................................................6
REFERANCES................................................................................................................................7

INTRODUCTION
The Marketing Mix refers to the set of Tactics or action, which is uses by the company or
any brand to promote their product or brand to the target market. Marketing Mix generally
include 4Ps which are product, price promotion and place. Pricing can also be defined and use as
demarcation, to enhance the product and brand image.
This report will compare two different brands which will be Lucozade Energy and
Lucozade Energy . This both brands and competitor of each other and this report will compare
both on the basis of Target market, product. Price and Place where they distribute their product
and promotion.
TASK
Marketing Mix of Lucozade Energy and Red Bull Energy
Marketing Mix
Target Market
Lucozade is a soft drink manufacturer, and they are making energy drinks in the rage of
sports and energy (Alserhan., 2017). For the children can drink who have age between 12 and 18
can drink some of their drinks which is specially made for the children and above age group
between 18 and 35 can use their high energy dirks which can be use during running and playing
nay sports. Most of the people in the UK us this drink during the sports and this drink are famous
and popular among the uk but their product is not tat much famous as compare to the Red bull
and Lucozade competitor is Red bull because they are giving competition to the Lucozade. Red
Bull target on the people who are between 18 and 25 and this drink give high energy instantly.
They are having the highest market share of any drink in the world and most of the sports person
recommend this drink for the instant boost. Red bull have established their brand in the all
around the world, and they are mostly famous in the Asian countries. People is the Asia like to
drink this because their test is better than compare to the other drinks and this drink have ability
to give instant energy. Main target of the Red Bull is Asian counties people according to the
demand in the Asian countries. They also supply their drink to the sports event like cricket,
football etc. most of the sports person who are famous among the world used to drink Red bull as
a energy drink. It is safe and better than the other drinks.
Product/ Brand