Marketing Plan for Amazon Go: PESTLE Analysis, SWOT Analysis, and Market Segmentation

Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Executive summary......................................................................................................................1
MARKETING PLAN......................................................................................................................2
1. PESTLE Analysis and Porter's five forces..............................................................................2
2. SWOT Analysis and stakeholder analysis..............................................................................5
3. SMART strategic objectives of Amazon Go...........................................................................7
4. Market Segment.......................................................................................................................7
5. Significance of Marketing Mix................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing referred as an activity that the firm undertakes in promoting selling and the
buying of product or the service. It includes selling, advertising & delivering the products to the
consumers or the other types of the businesses. The present report is based on Amazon Go, the
cashier less supermarket that allows the customer in picking the items and walking out with
those items in order to take care that they do not have to stand in the checkout queue.
Furthermore, the report highlights the significance of branding and the different marketing
models. Moreover, the reports presents a marketing plan for the firm in which PESTLE, SWOT
and marketing mix analysis is been stated.
PART 1
(Enclosed in ppt)
Executive summary
The present study throws a deeper insights with regard to the different marketing
concepts and its importance for Amazon Go. The study reflects that for successfully executing
the strategic change that is been initiated through the process of strategic thinking, it is essential
for all level of the employees in fully incorporating change. This could be done by establishing
& identifying the principles and values for ensuring an achievement of the goals effectively. The
3 main marketing models that are been used in the marketing planning process as the strategic
tool assessing the external and the internal factors that influences the smooth functioning of the
company.
Moreover, it has been represented that investors always opt for making investment in the
reputed and well-known brand. Thus, branding plays a critical role for the firm in increasing its
productivity, market share and the customer base effectively and efficiently. It also helps in
creating brand awareness across the world and also assist in increasing the growth opportunities
that leads the company towards growing success within the market. Further, Brand positioning is
the marketing concept that designs the offerings of the firm and an image in occupying a
distinctive place among the target audience or in minds of the customers.
Brand pyramid is the another main concept of marketing that answers to the fundamental
questions in relation to brand and its related operations in market. It is found as the most
significant and integral aspect at the time when the brand is on verge to embark journey in
market. It helps an entity in identifying the place where its target customers are present and in
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