Promotional Campaign for Crowne Plaza Surfers Paradise

Tourism and hospitality
sales and promotion
9/11/2019
Crowne Plaza Surfers Paradise

Marketing 1
Letter of transmittal
Marketing Manager
Crowne Plaza Surfers Paradise
2807 Gold Coast Hwy, Surfers Paradise QLD 4217, Australia
[11th September 2019]
Management team
Promotional campaign
Crowne Plaza Surfers Paradise
2807 Gold Coast Hwy, Surfers Paradise QLD 4217, Australia
Dear Management team,
Enclosed you will find the new promotion campaign report for the company with the motive to
generate the awareness among the target audience about the Crowne Plaza Surfers Paradise. The
new promotional campaign will promote the products and services offered by company with the
memorable experience to the customers. The budget for the new promotional campaign will be
around $14,000 as it involves Celebrity endorsement.
If you have any questions about this new promotional campaign, you may reach me at [insert
phone number] or [insert email address].Thank you in advance for your attention.
Regards,
[Sign here]
Marketing Manager

Marketing 2
Enclosure: [New promotional campaign]

Marketing 3
Executive Summary
The aim of the report is to present the new promotion campaign to the management team for the
Crowne Plaza Surfers Paradise for their approval. The findings of the report show that the
company should promote the personalised services and memorable experience that they want
their customer from company. The promotional campaign is proposed to the company that
involve the celebrity endorsement. The target market of the promotional campaign is specified
which include Millennial, couples and families with business travellers. The communication
objectives of the company are mentioned clearly which can be accomplished with the help of
promotional campaign. The major competitors of company include Hilton Surfers Paradise and
Surfers Paradise Marriott Resort & Spa. The different channels that are used in the promotional
campaign include broadcast channel and electronic channel. Further, the SMART objectives and
key performance are mentioned in the report with the specified promotional budget.
Content

Marketing 4
s
Introduction......................................................................................................................................5
Selected hospitality enterprise.........................................................................................................5
Promotional campaign.....................................................................................................................8
Target market...................................................................................................................................9
Communication objectives............................................................................................................10
Competitors of company................................................................................................................11
Hilton Surfers Paradise..............................................................................................................12
Surfers Paradise Marriott Resort & Spa....................................................................................12
Communication channels...............................................................................................................13
Broadcast media channels..........................................................................................................13
Electronic Communications Channels.......................................................................................13
SMART Objectives.......................................................................................................................14
Key Performance Indicators..........................................................................................................15
Promotional budget........................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
Appendix........................................................................................................................................21
Appendix 1.................................................................................................................................21
Appendix 2.................................................................................................................................21

Marketing 5
Appendix 3.................................................................................................................................21