Marketing

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Marketing
6/6/2019
(Student Name)

MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Vision Mission Objective and Strategies.........................................................................................2
Vision...........................................................................................................................................2
Mission.........................................................................................................................................2
Objective......................................................................................................................................2
Strategies......................................................................................................................................2
External Opportunities and Threats.................................................................................................3
Internal Strengths and Weaknesses.................................................................................................3
Internal Factor Evaluation Matrix...................................................................................................4
SWOT Analysis Matrix...................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

MARKETING 2
Introduction
Constellation Brands is considered as one of the 3rd leading manufacturer as well as
dealer of beer in the country United States as well as the 2nd prevalent manufacturer of wine in
the developed country United States, New Zealand as well as Canada with an operation also in
Mexico and Italy. The company holds 14 and 2.7 percent of the entire wine market share in
United States as well as worldwide (Santos & Richman, 2016).
In the subsequent part there will be comprehensive study of the internal and external
environment of the company that made them strong in the competitive market and strategies that
is major adopted by the company to grow in the competitive market.
Vision Mission Objective and Strategies
Vision
According to the profile of business, Constellation Brands seeks to “Elevate Life With
Every Glass Raised” by subsequent as well as making the penchants of consumers. Its fortes
comprise a idealistic management team, fervent as well as varied staffs, and an unweaving
community to accountability as well as devotion to helping its public (Aal et al., 2016).
Mission
The mission statement of Constellation Brands claim to shape the brands that individual
love and support them to associate with one another. They will artfully cater its products with a
desire for best winemaking as well as business leading standards for excellence. The company
has mission to target its consumers smartly through leading innovation, effective marketing that
help the company to grow in the market (Mauroner & Zorn, 2017).
Objective
It is one of the objectives of the company to lead in the global market sustainably. The
company has an objective to deliver quality products to its consumers that make them satisfied in