Report on Strategic Management

Running head: STRATEGIC MANAGEMENT ASSIGNMENT
STRATEGIC MANAGEMENT ASSIGNMENT
Name of the student
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STRATEGIC MANAGEMENT ASSIGNMENT
Executive Summary
The report summarizes the strategic management operation of The Sultan Center Shop, one
of the Kuwait based independent retailer. The organization has incorporated visions of higher
quality and integrated services which are further consolidates by the mission it sets in terms
of broader strategy and planning. The paper presents the SWOT and PESTLE analysis of
business proceedings of the organization. The evaluation of strategy management has been
done based on the studies of CPM, EFE, IFE and SPACE matrices further making
recommendations for strategy implementation and review of the expected outcome in
meeting the long term targets.
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STRATEGIC MANAGEMENT ASSIGNMENT
TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
VISION, MISSION, OBJECTIVES & STRATEGIES.............................................................3
VISION AND MISSION STATEMENTS................................................................................6
EXTERNAL OPPORTUNITIES AND THREATS..................................................................7
PESTLE ANALYSIS.................................................................................................................7
COMPETITIVE PROFIT MATRIX..........................................................................................8
EXTERNAL FACTOR EVALUATION MATRIX..................................................................9
INTERNAL STRENGTH AND WEAKNESSES...................................................................10
INTERNAL FACTOR EVALUATION MATRIX.................................................................11
LONG-TERM OBJECTIVES & STRATEGIES.....................................................................12
SWOT MATRIX......................................................................................................................12
STRATEGIC POSITION AND ACTION EVALUATION MATRIX...................................13
RECOMMENDATION & IMPLEMENTATION..................................................................14
STRATEGY REVIEW AND EVALUATION........................................................................15
CONCLUSION........................................................................................................................15
REFERENCE...........................................................................................................................16
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STRATEGIC MANAGEMENT ASSIGNMENT
INTRODUCTION
The Sultan Center Shop is largest retail business established in Kuwait, also known as
TSC. This company initially began as Petroleum Service Company that overtime became a
larger supplier to the oil industry (Andersen and Andersson 2017). With the help of its hard
work and dedication coupled with strategic success and managerial compactness, today it has
been able to emerge as largest retailer that evolved and expanded into various other line of
production and services including telecommunication an d security services.
The importance of this report lies in the importance of TSC in the retail industry
having strong impact on the economic indicators of the nation. The report sheds light on the
overall strategic management that the organization has been incorporating in its business
planning as well as the operation. It strongly focuses on the business performance that TSC
exerts and subsequent deficiencies it has been suffering from.
The discussion flows with interpreting and analyzing the vision and mission of the
organization followed by SWOT, PESTLE, EFE, IFE & SPACE matrices analysis in order to
conclude how close or far the company is from its aim.
VISION, MISSION, OBJECTIVES & STRATEGIES
The Sultan Centre (TSC) is the Kuwait based organization growing its business since
the inception of its existence from the year 1976. Coming into market as major suppliers in
the oil and petroleum industry, overtime it expanded its service to retail, telecommunication,
restaurant chains and security services based on the enriched vision the company had at its
core. Planning according to objectives and adopting strategies to quench the targeted mission
of the company propelled the growth of the company remarkably.
VISION: Broadly categorized vision of the organizations have been
Building strong brand image:
The organization has high targets set regarding creation of strong marketplace through
consolidated brand image among consumers.
Profitable & diversified business:
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