Technological Advancements in the Hotel and Hospitality Sector

This document discusses the importance of technological advancements in the hotel and hospitality sector. It explores the impact of technology on customer service, including VR technology, online marketing, and workforce management. The document also highlights the benefits of using technology in hotels and provides examples of innovative applications.

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Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................3
SWOT Analysis of Hotel Rydges Sydney Airport..........................................................................3
Technology......................................................................................................................................4
Online marketing&Mobile...........................................................................................................4
Future Technology...........................................................................................................................6
Roombler......................................................................................................................................7
Science fictitious rooms...................................................................................................................8
VR technology.................................................................................................................................8
Workforce ready..............................................................................................................................8
KWHotel Pro................................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
Appendices....................................................................................................................................12

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Introduction
Hotel and hospitality sectors are largely dependent on modern technological
advancement. In order to survive in the tough competitive market of the 21st century, all the
hotels must utilize the technological aspects like automated self-service, self-check-in and check-
out services and other such aspects. VR or virtual reality is gaining ground rapidly in the hotel
and hospitality sector as it helps in forming a personal connection with all the customers.
Background
Hotel Rydges Sydney Airport is one of the well-known hotels in Australi, Sydney. It is
located in a very busy and posh location that is Sydney Airport. As a result of this, the hotel
always gets a huge inflow of tourists (www.rydges.com. 2019). Particularly tourists belonging to
the business classes are a majority in this hotel. Thus the hotel has to continuously upgrade their
SWOT Analysis of Hotel Rydges Sydney Airport
Strengths (S)
 Good location
 Effective service
 Loyal customers
 Good positioning map
Weaknesses (W)
 Lack unique competitiveness
 Organization inefficient
 Insufficient investment in
Technology

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Opportunities (O)
 The development of Tourism and
Hospitality Industries
 The number of tourists in
Tourism in AUS
 The development of technology
Threats (T)
 Lots of competitors
Technology
Online marketing&Mobile
Technology is one of the most useful tools that must be developed by the hotel and
hospitality sectors in order to provide a better customer facility. Technology is used for working
with the remote employees which will help the hotel to get a multidisciplinary knowledge. Apart
from this technology can be used for making the work of the hotel staffs much smooth and also
less time consuming (Niewiadomski 2016). This will help them to carry on much of their hand
based or manual work through the help of machines. As far as the modern or current situation of
the hotel is concerned they are being able to use the technological aspects for providing a better
service to their customers. They have equipped their rooms with modern technologies so that
they can give a better hospitable service to all their customers. The hotel has some very

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significant and breathtaking views. Some of them are the well furnished rooms; about 318 rooms
within our Sydney airport are present. The specialty of the rooms is the feature of
accommodation Runway. Apart from this the other worth mentioning view is that of the coveted
Rydges Dream Bed. The rooms is beautifully decorated with all the modern scientific and
technological aspects like a flat screen TV. The size is about 42 inches. Cable channels and
FREE WI-FI are an addition to the specialized amenities. These facilities help in keeping guests
entertained and connected (Disztinger, Schlögl and Groth 2017).
Payment:
MMT book now and pay later schemes must be developed by the hotel industries so that the
customers can arrange for the money at ease and then make their payments.
The cardless payment technology hype in Australia has started a few years ago and the
hospitality industry is becoming more and more reliant on the tap-and-go system. Many
customers now forego cash in favor of their smartphones to pay at restaurants (Krasnov 2018). It
may even have become a need in the industry. As Australia is one of the technologically
advanced economies it will be easier for the organization to get easy resources for using modern
technological devices.
 Smart door card
The hotel must use the smart door cards so that it gives an enhanced feeling of safety and
security to their guests. People staying the hotel rooms will be assured that their luggage back in
their rooms is totally safe in their absence. This device will use the technologically advanced
system like face recognition, , and other such means.

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 Workforce ready app:
Workforce Ready is a cutting-edge 3-in-1 workforce management app that includes HR, Payroll,
and Time and Attendance. To control staff start and finish on time the hotel management must
consider using this highly useful technological advancement. This will help them to focus on all
the different lines of operation within a very short period of time. Thus the work can be carrie3d
on in a less expensive and time optimizing manner.
Future Technology
One of the most highly discussed topics in the hotel sectors is the next best alternative or
technology that can be used. As the number of Global or International travelers is increasing day
by day, there is also an increase in the demand for better technological facilities.
Roombler
This is a very new application that is finding great importance in the field of the hotel and
the hospitality sector. This is because of the fact that as the day is passing by the service is
becoming more and more digitalized in nature. This application can easily be installed in their
mobile applications and can be used by visitors. As the hotel mainly targets the business class
users it will be very convenient for them. They will be able to lend their requests for a sudden
change of dates, sudden reservation, sudden bookings or even cancellation. In other words, this
application is a very useful application for the customers as they can use this application for
making any kinds of sudden plans. There is a chance that their official trips might get canceled or
they can just be preponed or post pond the dates of their departure and their arrivals in the hotels.
This is a multiple usage application systems that can be used by the customers or the hotel

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visitors in order to enjoy a free operating system. This is also a very useful application for the
hotel as they will be able to serve their customers in a better way.
Science fictitious rooms
Rooms with VR systems must be developed so that they can make a good appeal to the
customers. In particular, the kids or the young adults will be able to enjoy the fictitious rooms
made with the VR technology. Some 3D technology must be used along with the Google glasses
for the customers. As the hotel is located near the Sydney airport, this method will be able to
give a new lifelike experience to the customers. The customers can see the virtual view of the
balconies and the beautiful airport facing rooms before making their bookings. The Hotel
Rydges Sydney Airport must follow the examples of many other hotels around the world that
have been using the VR technologies for creating the fictitious rooms (Bogicevic et al. 2019). A
good example can be a hotel called The Bullitt. Named after the 1968 mob crime thriller, much
of which is set in the fictitious Hotel Daniels, this hotel is a tribute to Steve McQueen (the late
movie star, not the contemporary director). The rooms of this hotel are richly decorated with the
scenes from the movies done by the star. The guests who are movie buffs and are also tech-savvy
in nature will surely have a very good stay in these rooms. Thus it is becoming very important
for the hotel and the hospitality sectors to use all the upcoming technophobes so that they can
give some unique and moving, memorable experience to their customers.
Self-service system or the service Automation must be recognized so that they can use
the technology as per their wish. Remote check-in and check-out have already become a very
useful feature in the field of hotel and hospitality sector. This is very useful for the guests as they
are able to check in the hotel rooms and also check out from the hotel rooms without taking the

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help from the hotel staffs. This will be useful both for the guests and also for the members
working in the hotel industry
VR technology
The VR technology is becoming unavoidable in the mopderm day scenario. The hotel and
hospitality sectors have to use this application so that they can serve their customers better. Some
of the well known applications of the VR technology are 360-degree 3D via a virtual-reality
headset, VR Postcards. All these facilities are to be used in the VRoom Service (Tussyadiah et
al. 2018). In order to create a connection or personal touch with the customers the hotels must
use technologies like the Samsung Milk VR premium video services xab, which can be used by
the hotels so that they can give a better customer experience.
Workforce ready
Increase app: ALICE Staff is a very useful modern technological application that can be
used by the hotel and the hospitality sectors (Inversini and Schegg 2016). This will be very
useful for the organization as it will enable the hotel staffs to invest more time over the other
important works of the organization (Guizzardi, Monti and Ranieri 2016). The other important
aspect of this application is the constant connection that the visitors or the guests can maintain
with the hotel staffs. It will be easier for the guests to place their food order or place any room
service requests right through the application. This will help the hotel staffs like the room service
agencies to maintain a proper service facility with their organization

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KWHotel Pro
This is another useful technological application that will be very helpful for the
organization. The guests or the visitors will be able to access their booking calendars very easily.
On the other hands, they will be able to understand the suitable dates of their booking
(Nikolskaya et al. 2018). No matter wherever the guests are they can get to know about the exact
dates of their check-in and check put in the hotels just be using a simple click of their phones.
The basic version of KWHotel is available free of cost. However to get the app based or the
mobile bases feature the travelers have to get the upgraded subscription. For availing this service
they will have to pay a certain amount and get the KWHotel Pro version. The annual amount of
fee is based on the total number of rooms that are to be covered. The least price is about. 70
Euros per year for around 10 rooms or less is the minimum money. Apart from this, an amount
of 340 Euros at the maximum end of the scale, which is equivalent to more than 100 rooms.
Conclusion
Thus, it can be concluded that the hotel is currently doing a good job by using the
technologically advanced tools, However, in order to serve their customers better in the future
days, they will have to focus more over their technological advancements. As the number of
customers increases the hotel will have to mechanize and digitalize their services so that they can
provide much better and advanced customer service.

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References
Bogicevic, V., Seo, S., Kandampully, J.A., Liu, S.Q. and Rudd, N.A., 2019. Virtual reality
presence as a preamble of tourism experience: The role of mental imagery. Tourism
Management, 74, pp.55-64.
Chan, E.S., Hon, A.H., Okumus, F. and Chan, W., 2017. An empirical study of environmental
practices and employee ecological behavior in the hotel industry. Journal of Hospitality &
Tourism Research, 41(5), pp.585-608.
Chan, W., Lee, S.C., Hon, A., Liu, L., Li, D. and Zhu, N., 2015. Management learning from air
purifier tests in hotels: Experiment and action research. International journal of hospitality
management, 44, pp.70-76.
Disztinger, P., Schlögl, S. and Groth, A., 2017. Technology acceptance of virtual reality for
travel planning. In Information and Communication Technologies in Tourism 2017 (pp. 255-
268). Springer, Cham.
Guizzardi, A., Monti, A. and Ranieri, E., 2016. Rating hotel quality for corporate business travel
departments. International Journal of Contemporary Hospitality Management, 28(12), pp.2842-
2863.
Guizzardi, A., Monti, A. and Ranieri, E., 2016. Rating hotel quality for corporate business travel
departments. International Journal of Contemporary Hospitality Management, 28(12), pp.2842-
2863.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), pp.1192-1217.

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Inversini, A. and Schegg, R., 2016. Information and communication technologies in tourism
2016. Springer International Publishing.
Krasnov, M., 2018. Using Virtual Reality and 360-degree Photos and Videos in Marketing.
Lee, M. and BAKER, M.A., 2017. Technology, customer satisfaction and service excellence.
Service Failures and Recovery in Tourism and Hospitality: A Practical Manual, p.83.
Niewiadomski, P., 2016. Knowledge transfer in the hotel industry and the ‘de-locking’of Central
and Eastern Europe. In Tourism Destination Evolution (pp. 135-160). Routledge.
Nikolskaya, E.Y., Kovaleva, N.I., Uspenskaya, M.E., Makshakova, N.I., Lysoivanenko, E.N. and
Lebedev, K.A., 2018. Innovative quality improvements in hotel services. European Research
Studies Journal, 21(2), pp.489-498.
Park, H.M., KIM, D.H., Kim, T.Y., SO, H.S. and CHEON, K.W., Samsung Electronics Co Ltd,
2019. Hotel service providing method and hotel service providing system. U.S. Patent
Application 10/251,040.
Park, H.M., KIM, D.H., Kim, T.Y., SO, H.S. and CHEON, K.W., Samsung Electronics Co Ltd,
2019. Hotel service providing method and hotel service providing system. U.S. Patent
Application 10/251,040.
Patiar, A., Ma, E., Kensbock, S. and Cox, R., 2017. Students' perceptions of quality and
satisfaction with virtual field trips of hotels. Journal of Hospitality and Tourism Management,
31, pp.134-141.
Tussyadiah, I.P., Wang, D., Jung, T.H. and tom Dieck, M.C., 2018. Virtual reality, presence, and
attitude change: Empirical evidence from tourism. Tourism Management, 66, pp.140-154.
www.rydges.com. 2019. www.rydges.com. [online] Available at:
https://www.rydges.com/accommodation/sydney-nsw/sydney-airport/ [Accessed 7 Jun. 2019].

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Yfantidou, G., Spyridopoulou, E., Chatzigeorgiou, T. and Malliou, P., 2019. Hotel Innovation
and the Creation of Competitive Advantage. In Smart Tourism as a Driver for Culture and
Sustainability (pp. 135-144). Springer, Cham.

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Appendices