Marketing across Cultures Assignment CW1.

Marketing across
Cultures Assignment
CW1

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Discussion and critical evaluation of key perspectives of three key traditional CCA
techniques....................................................................................................................................1
2. Comparison and contrasting of key perspectives.....................................................................3
3. Relevance and conclusion........................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Cross cultural analysis can be defined as the process of gathering information about
customs, beliefs and characteristics of different people from various cultures. In different
cultures these are conducted in separate manner as the strategies are formulated on the basis of
needs of customers in the areas (Beck, Chapman and Palmatier, 2015). This report is formulated
for the purpose of enhance understanding of marketing in cross cultures. The countries which are
selected for analysis are China and UK. This assignment covers various topics such as key of
traditional techniques, comparison and contrasting of them etc. Along with this, justification
regarding the relevance today of CCA techniques is also covered in this report.
MAIN BODY
1. Discussion and critical evaluation of key perspectives of three key traditional CCA techniques
Cross culture can be defined as the comparison between two or more cultures which are
totally different from each other. All the organisations which are executing business all around
the world adopt various types of key traditional CCA techniques as with the help of them
decisions for the execution of business activities such as marketing could be formulated.
Hofstede's cultural model: There are six different elements of it. These are power
distance index, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance
index, long vs. short term orientation and indulgence vs. restraint.
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