Cross-Cultural Analysis in the 21st Century

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Added on 2023/01/19

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This document discusses the relevance of traditional cross-cultural analysis techniques such as Hofstede, Hall and Hall, Trompenaars in the 21st century. It explores different cultural models and their applications in global business. The document provides a critical evaluation of these models, a comparison between them, and concludes that they are still relevant in today's hyper-competitive corporate environment. The importance of cultural sensitivity and competence in designing effective marketing strategies for foreign markets is emphasized. The document also includes references to relevant books and journals.

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Cross-Cultural Analysis in the 21st Century

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