Marketing Analysis of Ready Cash

Running head: MARKETING ANALYSIS OF READY CASH
MARKETING ANALYSIS OF READY CASH
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1MARKETING ANALYSIS OF READY CASH
Introduction
The analysis in the essay will be related to the organization that has been considered
in the case study named Ready Cash. The value that the company is able to offer to the
external as well as the internal stakeholders will be a major part of the analysis. The
operations of different departments of Ready Cash including, finance, marketing, people
management and the support that they are able to provide to the value propositions of the
organization will be a major part of the entire analysis of the essay (Aguinis, Edwards and
Bradley 2017).
Ready Cash operates in the instant cash based industry. The organization also
provides the clients with the second hand goods and specific line of credits in Australian
markets. The company has its head office in Adelaide and has been able to develop greater
than 100 stores in various parts of the country. Ready Cash was established in 1958 and has
thereby employed greater than 700 people in different stores of the organization. The
company provides instant cash to the consumers and also sells second hand goods to the
consumers. Short term based finance services and sales of second hand goods are the two
most important parts of the operations of Ready Cash in Australia (Albrecht et al., 2015).
Analysis based on the organizational design of Ready Cash
As discussed by Brewster, Chung and Sparrow (2016), Ready Cash is able to provide
a value proposition that is based on the flat structure of the company that was formed in the
instant credit providing based industry. The various departments of Ready Cash are
controlled by the managers with the help of proper cooperation provided by the employees
due to the absence of hierarchies in the organization. The managers of various departments
aim at developing collaborative relationships with employees in order to maintain the
functions of the company. The levels of flexibility in the business model of Ready Cash has

2MARKETING ANALYSIS OF READY CASH
increased and this is able to reduce the costs based on development proper strategies(Albrecht
et al., 2015).
According to Christy (2015), value proposition developed by Ready Cash is based on
the exchange of information and proper coordination of multiple units of the business. It
would assist the organization in providing support for the proper analysis of the objectives
that have been set by the company. The relationships which have been formed between the
employees and managers are related to flat structure of the company.The value proposition
developed by Ready Cash is able to provide major levels of support based on the ways by
which future goals and objectives of the company. The development of the business model of
Ready Cash is based on the flat structure or cross functional structure which has been formed
by the company.
As discussed by Collings, Scullion and Caligiuri (2018), the sustainability of the
operations of Ready Cash in the industry is based on the ways by which it is able to maintain
the profitability and trust levels among the consumers and employees.The employees are
considered to be major stakeholders of Ready Cash and the company has tried to fulfil their
needs with the help of proper training based activities.
Promoting the value to stakeholders –According to Collings, Wood and Szamosi
(2018),the stakeholders of modern organization need to be managed in an effective manner in
order to develop a successful business model. The objectives and goals of the organization
can be easily achieved with the help of a proper business model. The stakeholder
management based process is helpful in the ways by which the stakeholders are able to show
their views and enhance the position of the organization. The development of value of the
stakeholders is a major responsibility ofthe management of different organizations.The