This marketing analysis focuses on developing a prediction model to predict customer churn for Tesco PLC using the Tesco Clubcard data. The research methodology involves collecting data from 30,000 customers over a period of 1 year and developing a decision tree model. The results section discusses the variables that lead to churning and non-churning customers. The implications of the analysis in retaining customers and reducing expenses are discussed in the conclusion.

Marketing Analytics Assignment Two

Analyse a given dataset, interpret, draw conclusions, and convey conclusions in a written report.

This marketing analysis focuses on developing a prediction model to predict customer churn for Tesco PLC using the Tesco Clubcard data.

Marketing Analysis - Desklib

Marketing Analysis

The article discusses the importance of customer churn prediction in marketing analytics. It covers the use of C&RT and RFM models in predicting churn and provides a detailed analysis of the dataset of Tesco PLC. The article also highlights the advantages and disadvantages of using decision tree models and RFM models. The article is relevant for students studying marketing analytics and related courses.

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Marketing Analyticslg...

BUSN20019 Professional Project - Assignmentlg...

CUSTOMER RETENTION The role of the consumer behavioural factorslg...

Strategic Management Assignment - Tesco Plclg...

Predictive Analytics Assignmentlg...