Marketing and Advertising | Case Study

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Analysis of Use and Importance of Business process in Marketing and Advertising of
Woolworths......................................................................................................................................2
Analysis of Five Suitable Examples in the Marketing and Advertising Area and Purpose............3
Analysis of Activities or Steps in Each process With Diagram or Model.......................................4
Analysis of Key Stakeholders in Developing and Executing Process in the Respective Area and
Roles................................................................................................................................................6
Analysis of How Processes can be Improved with Usage of Technology Automation..................7
Discuss on Measurement of the general process maturity in the Area............................................8
Summary..........................................................................................................................................8
References........................................................................................................................................9

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Company- Woolworths
Functional Area- MARKETING AND ADVERTISING
Introduction
The assignment helps in the analysis of the marketing and advertising aspects in the
companies which plays a crucial role in the marketing of the different products and services to
the different customers in a suitable manner. With the help of the literature review along with
taking Woolworths as the example of an organization, the entire situation can be analyzed
effectively which will be providing brief insight on the different approaches of the advertising
that can be used in the market in a suitable manner. Woolworths is one of the largest
supermarkets in Australian economy which has been creating their presence in more than 200
places in the economy and they have been able to serve the customers in an appropriate manner
(Woolworths.com.au 2020).
Analysis of Use and Importance of Business process in Marketing and Advertising of
Woolworths
As commented by Zhang et al. (2019), the advertising effectiveness can be defined as the
extent to which the advertising generates the certain kind of desired effect. Measuring the
different effects of the advertising is highly essential in nature given the amount of investments
needed for the advertising. Moreover, as commented by Valaei et al. (2016), the businesses
process in the advertising field is the maintenance of the customer relationships in an appropriate
manner which will be suitable for the growth prospects of the company. For instance- In
Woolworths, the CEO of the company has been successful in using the diversified portfolio of

3MANAGEMENT
the products and services and promoting them through their official site and other social media
channels which is effective for them in managing the strong customer base.
As opined by Turban et al. (2018), with the help of advertising, it helps in interacting
with the different business variables which include financial decisions, marketing policies along
with behavior as well as the external environmental variables such as competition or economic
scenario which are hard to be isolated. In addition, as commented by Onkvisit and Shaw (2017),
in the current 21st century, technologies are becoming of high importance for the different
companies and the information or the transfer of data has been faster through social media
advertising through the help of Facebook or Twitter. Moreover, as described by Murphy,
Laczniak and Harris (2016), with the help of Facebook or other social media advertising
techniques, it helps in strengthening the relationships with the different customers depending on
the various customers.
Analysis of Five Suitable Examples in the Marketing and Advertising Area and Purpose
As commented by Mogaji and Danbury (2017), marketing along with advertising is
considered to be the action of calling public attention to the idea, good along with service
through the paid announcements by the identified type of sponsor. Moreover, as defined by the
author, there are few suitable aspects or example in the area of the advertising or marketing
which are showcased as follows:
As described by Mogaji and Danbury (2017), promotional advertising is one such
process under the respective area wherein it involves the different samples distributed to the
different customers through the promotional events or advertisement campaigns successfully.
For instance- In Woolworths, the promotional advertising is the key element which is offered by