Marketing and Communication - Assignment
Added on -2020-07-23
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Marketing and communication
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A. Explain the Production, product, selling and marketing orientation......................................1B. Identify and explain orientation adopted by Addison lee, and provide two examples thatdemonstrate Addison lee use of the approach.............................................................................2TASK 2............................................................................................................................................2A. Explain marketing environment analysing why it is important prior for marketingstrategies. ....................................................................................................................................2B. Explain external factors of marketing environment of Addison lee.......................................2C. Micro environment of Addison lee, identify two key competitors and discuss their potentialthreat to the business...................................................................................................................3D. Explain the internal factors that could be consider as strength and weaknesses of AddisonLee...............................................................................................................................................3TASK 3 ...........................................................................................................................................4A. Explain market segmentation and its importance in planning a marketing strategies...........4B. Segmentation approaches that Addison lee could adopt when segmenting the market.........4TASK 4............................................................................................................................................5A. Using 7ps, and describe current marketing mix using of Addison Lee ...............................5B. Recommendation ...................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
INTRODUCTIONMarketing and communication is the most important t tool to enhance the salesrevenue of the company. This project based on marketing communication. Marketing is theessential function in every organization which helps to promote the product and services of thecompany. Addison lee company will take into action. It is the private hire operator. Whichprovides taxes, cars and private jets. Furthermore, it will explains the marketing concepts,marketing mix which help to promote services and products of the company. Adding to that itwill also covers the marketing communication mix, on the other side it will explain about themarketing environment and their different factors affects organization functioning. It will alsoexplains about the theories and marketing concepts which helps to enhance the performancelevel of management which helps to accomplish the company goals.TASK 1A. Explain the Production, product, selling and marketing orientation.Production: Production is the most essential department in the company. In which companymake their product and services for selling to the customers. It is a first step towards the sales. Product: Product is the factor for through company earn profit revenue. Addison lee is leadingtrusted company(Akoojee and McGrath, 2015). Its provide cabs facilities to their clients. This isthe product by which organization earn profit. It gives quality of luxury services to their clients.Furthermore, Product is the commodity from which company comes into the market and increasethe competition level.Selling: Selling is the second step after marketing. In this process company sell their services toend user and earn profit. Selling main aim is to maximize sales. Selling is the first transactionbetween seller and the buyers in terms of money. The best way to explain selling is to focus onthe skills of selling which helps to make this happen.Marketing orientation: Marketing orientation is the process in which company main focused ondiscovering new product planning to accomplish the customer desire with the help of productmix(Andrews and Shimp, 2017). Marketing strategies invent new exciting services whichattracts customer attraction towards them. Marketing orientation maintain the coordinationbetween marketing campaign and its customer needs.1
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