Marketing and Communications in Addison Lee : Assignment
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Added on 2020-06-04
Marketing and Communications in Addison Lee : Assignment
Added on 2020-06-04
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MARKETING ANDCOMMUNICATIONS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A) Production, Product, Selling and Marketing orientation followed by Addison Lee..............1B) Marketing orientation of Addison Lee...................................................................................2TASK 2............................................................................................................................................3A) Marketing environmental analysis of the Addison Lee.........................................................3B) Macro environmental factors of Addison Lee.......................................................................4C) Micro environmental factors of Addison Lee.......................................................................4D) Internal environmental factors of Addison Lee....................................................................4TASK 3............................................................................................................................................5a. Concept of segmentation.........................................................................................................5b. segmentation approaches........................................................................................................5TASK 4............................................................................................................................................6a. Addison lee's marketing mix...................................................................................................6b. Changes to product, price and promotion of Addison lee.......................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONAddison Lee is an company which is engaged in delivering mini cab services to theclient. This particular private limited company is founded by John Griffin and delivering itsservices to the users of greater London (Downey, 2014). The marketing concepts is the exchangeof offering with clients in return of some benefits to the company. Marketing develops acompunction with the users of services of an business with their workforce to develop a relationsof exchange of offerings. In this particular report various types of marketing orientation conceptare discussed along with analysing the internal, macro and micro environment of organisationwhich contribute in profitability of firm. This particular assignment also discusses about thevarious marketing strategies which contribute in increasing the sales of firm in many folds.TASK 1A) Production, Product, Selling and Marketing orientation followed by Addison Lee.The companies are following up different type of orientation in marketing their productsand services in the commercial environment the companies are focusing on increasing sales ofthe firm through entailing on different process to promote the organisation product sales (Benner,Hooper-Kyriakidis and Stannard, 2011). There are following orientation of marketing activitieswhich are followed up by organisation which are discussed below.Basis ofdifferencesProductionProductSellingMarketingDefinitionThis emphasis onfollowing upmass productioninthemarketplace.This emphasis onenhanced qualityand features ofthe product orservices.The company isdeveloping amarketing plan tosell the productsto the taregt6markets.This follows upan customercentricapproaches incarrying outbusinessactivities.Starts withProductionoperationsDevelopmentdepartmentFactoryorbusiness firmMarketPurpose entailedTo increase theproductionIncrease in thefeatures deliveredIncrease the salesvolumeEnhancesatisfaction level1
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