Addison Lee Marketing Strategy Analysis

This assignment analyzes the effectiveness of market segmentation strategies for Addison Lee, a transportation company. It emphasizes the importance of tailoring marketing efforts to specific age groups within the target market. The analysis explores how understanding consumer needs and preferences based on age can help Addison Lee develop successful marketing campaigns and address customer issues effectively.

Marketing
and
communication

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Production, product, selling, marketing ...............................................................................4
1.2 Explain the orientation adopted by Addison lee. .................................................................4
Task 2...............................................................................................................................................5
2.1 Market environment analyses and market strategies ...........................................................5
2.2 Macro environment of Addison lee ......................................................................................6
2.3 Internal factor of the company .............................................................................................6
Task 3...............................................................................................................................................7
3.1 Market segment & importance ............................................................................................7
3.2 Segmentation approaches .....................................................................................................7
Task 4...............................................................................................................................................8
4.1 7 PS of marketing ................................................................................................................8
4.2 Change in product , price , promotion ..................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1
BOOKS AND JOURNALS........................................................................................................1

INTRODUCTION
Addison lee is one of the best customer support company in U.K. Addison lee is one of the
private hire serves company. This is the best car, taxi, jet in London. It is best in this field
because no one can beat up in this field. This cover complete London to there services in
business. Addison lee company will focus on there work with the help of environment and
customer. Addison lee will be focus on there customer and change market trends. Addison lee
will be focus on internal and external factor of the company because both the factor will be
impacts on company performance.
Task 1
1.1 Production, product, selling, marketing
Production :- Addison lee is one of the best in the production because they focus on the there
best services at the time of the productions. Addison lee services totally produce in London and
whole U.K. Addison lee is focus on the information technology and drives, they provide the best
quality of services at a time(Parente, D. and et.al 2014.). Addison lee will be focus on there
managing to large no of drivers at a time use of jobs.
Products :- Addison lee is main product is cars. Addison lee use Mercedes and Toyota cars in
last 40 years in there services. In there cars they used Wi-Fi , GPS system, phone charger etc. .
They use best services nowadays or last 40 years in this field. All this system is helpful to there
customers.
Selling :- Addison lee company will use different strategies at the time of selling cars. They
provide the full luxury cars because luxury car fill all the comfort . This serves will be business
to book any car at any time(Fill, C. and et.al . 2016). Addison lee company will be focus on
there work or sell their cars in good conditions.
Marketing :- Marketing is main process of any business to expand there services to there
particular filed it is very important to explain each activity to the customer at a time of
marketing. Addison lee company will be focus on there expand feature like app will be introduce
to fast services there future. Marketing is very important to promote there services to all over the
world.

1.2 Explain the orientation adopted by Addison lee.
Addison lee company will be add something new in there services for last 40 years so that it can
be add to new to expand the market and there services to do there business. Addison lee
company is use some adaptation or can say to change some system according to change the
technology. The adoption are as follows :-
 50% work will be on business app :- Addison lee company will be suffer lot many
problems nowadays so that the company will change working condition to 50 % of total
work will do by app. Because this will help work done easily at a time. All book taxi or
cars all thing will be done by app only because this will reduce half work lord by
company internally(Graca and et.al 2015). This is the best reasons Addison lee company
will work there effective manner and services will be done at a same time.
 Use e co friendly car services :- Addison lee company in London will be use eco friendly
car serves. This is use full to all the environment or pollutions in the city. Use e co
friendly car services will be usefully and not harmful to any other.
 Change logo :- Addison lee company will be work to changes logo of there services this
is big part of any business or can say company . Because logo will be important to the
customer. Each and every customer will find there services to logo(Fill, C. and et.al .
2016). After change the logo the company will be use more and more marketing to do
there work.
Task 2
2.1 Market environment analyses and market strategies
Market environment :- Market environment analysis is very important to Addison lee company
because market environment analyses is very important to change the market condition or some
other changes(Graca and et.al 2015). In market environment analyses there will be focus on
there all the environment factor will affect the business. The environment factors are as follow :-
 Political :- Political factor will affect the change in market condition or change the overall
market structure. Because political factor will affect the all external factor this is UN
controllable.

 Legal :- Legal factor is very important to any new to updated company nowadays
because legal may change some legal term or low which is harm full to the organisation
to run successful business.
 Technological :- Technology is very important because change the technology to change
the working environment according to them. Because technology will affect the all the
business it presents time customer will focus on update technology and working
conditions.
This is all the market environment factor that affect the organisation. This all the factor will be
important to the Addison lee company because all the factor is affect to there business in
external way and external factor is not controlled by the company. All the market will be depend
all this factor because this factor will affect in long term so analyses all the factors properly and
work on them.
2.2 Macro environment of Addison lee
Macro environment is very important to the organisation because each and every organisation
macro environment will be affect all the business. In macro environment there will be two main
part are as follows :-
 Social factor :- Social factor is very important to each and every organisation. Addison
lee company will affect social factor may affect the Addison lee company social factor
will affect the total capacity of the work environment. Social factor means society will
accept the changes or not, this is a big issue to the Addison lee company is society is not
aspect to this society the whole planning will be fail(Kumar, V. 2015). So social factor is
very important to the Addison lee company.
 Economic factor :- Economic factor is very important nowadays because in economic
there will be all the disunion will be depend on the economic condition. In economic
factor it inculcated the taxes and duties , polices, central bank interest rate etc. all are to
be inculcated to the economic factor(Kumar, V. 2015). Economic factor will face lot may
problems so Addison lee company will be effect the whole marketing strategies in
economic factor. Economic factor will affect marketing plan because marketing plans
will be change financial problems and financial problems will change the marketing
plans.

This two factor will be change the market condition of Addison lee company and both the factor
will create threats to Addison lee company.
2.3 Internal factor of the company
In every organisation there will be two factors will be included :-
 Internal factor :- Internal factor will be more useful to the Addison lee company because
in internal factor which is more important to the internal environment of the company.
Because in internal factor of the Addison lee company can control by itself. In internal
factor that inculcated the whole environment of the company in side like men, money,
material, market, machinery etc.. This is all inculcated in the internal factor of the
company and all this factor will be controllable by company itself. Addison lee company
will be focus on the vision, mission, business objective, company culture, goodwill,
technical capacity etc. are inculcated in the internal factor of the company. This all
internal factor may be change the company environment inside and which is control by
company it self. So all this internal factor will be the control factor of the company and it
is positive strength of the company.
Task 3
3.1 Market segment & importance
Market segment :- Market segment is a technique which is used to enable the business. It is very
important technique to be used nowadays in market because market segment help to the whole
new plans and polices to introduce in the market(Medina, S. and et.al 2014.). Market segment is
very important now a day because it covers the whole market and target market. In Addison lee
company is very important to use the market segment and market segment in four types is 1.
Demographic 2. Behavioural 3.psycho graphic 4. Geographies . There are all four kinds of
segment and it is very important to Addison lee company for there new plans.
Importance of market segmentation :-
 Customer need :- According to customer need market segment is very important to fulfil
need and wants of the customer.
 Growth :- Growth is very important to achieve name in the maker and market segment
help Addison lee company to the growth of the company.

3.2 Segmentation approaches
Market segment is very important to solve any kind of situation in Addison lee company. In
market segment there are four different kinds of approach are there in this four approach there
are company will adopt any two which is more useful to the (16 – 25 ) years old as follows :-
 Demographic segment :- In demographic segmentation there are it is to be inculcated as
a age, sex, life style stage , gender etc. according to this segment there are useful to the
Addison lee company because this company need to start a new technique in this filed
so according to age company will focus on age group to improve there performance
based on this segmentation(Medina, S. and et.al 2014.). Company will focus on the age
group so increase there performance.
 Behavioural segment :- Behavioural segment is very important to Addison lee company
because in this segment the customer will be select a product acc. To there behaviour of
a customer. In this segment decision making will be based on there behavioural.
This two type of segmentation is very important to Addison lee company.
Task 4
4.1 7 PS of marketing
In marketing there are use 7ps of marketing which is useful to each and every organisations. In
marketing Addison lee company use 7 ps to improve there marketing in U.K. So 7ps are as
follows :-
 Product :- Product is very important in Addison lee company because best product is very
important to growth of the company(Shen and et.al 2016.). In this situation car is the best
example to Addison lee company .
 Place :- Place is very important to solve any kind of situations in this because place will
decide to growth of company(Bataineh and et.al 2015.). Place is decided to what type or
car will run this place and what kind of services use this time.
 Price :- Price is decided the future outcome of the company in Addison lee company.
Price will decide the performance of the company.
 Promotion :- Promotion means to how to promote a new police in the market or can say
what method will use to promote

 People :- People will decide the growth of the company in this case there are people will
all the working conditions.
 Process :- Process is very important to solve any kind of problem what is a process to
work complete on time.
 Physical evidence :- In this step all the serves are to be including. This is last step of
marketing activity.
4.2 Change in product , price , promotion
In these situations there are to many changes in this following terms are as follows :-
 Product :- Product will change as per the market segmentation of people. In this situation
the works will do work and solve problems with the help of market segmentation of (16-
25 years ) people(Bataineh and et.al 2015.). So Addison lee company will run properly.
 Price :- Changes in price will be affects the whole 7ps of marketing. To deicide to change
in price will be affect the whole market segment so change price will be decide how
much a customer will spend on this ?.
 Promotion :- Promotion is very important to solve any marketing problems to remove
barriers in marketing to use the best way or promotions in such field. Promotion is based
on the age group so customer can attract to it and to use it for long terms(Bacile and et.al
2014.). Promotion will be deicide the market segmentation of the people.
All three will be help the overall expansion of business and there activity.
CONCLUSION
As per the above report Addison lee company will be focus on there new plans or can say some
change in there filed they will help marketing. Marketing is very important to improve our
performance in the market. At the time to some change which is according to the age group at
that time market segment will be help full because in market segment distribution of person
according to the age group so company will target successfully each group and solve any kind of
problems. Addison lee company will be focus on the market segment to they can solve any kind
of problems.

REFERENCES
BOOKS AND JOURNALS
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People. 2020.
Fill, C. and et.al . 2016. Marketing communications: brands.experiences and participation.
Graca and et.al 2015. Performance outcomes of behavioral attributes in buyer-supplier
relationships. Journal of Business & Industrial Marketing. 30(7).pp.805-816.
Kumar, V. 2015. Evolution of marketing as a discipline: What has happened and what to look
out for. Journal of Marketing. 79(1).pp.1-9.
Medina, S. and et.al 2014. Storytelling Marketing and its impact on Developing Company Brand
Identity.
Bataineh and et.al 2015. The Effect of Relationship Marketing on Customer Retention in the
Jordanian’s Pharmaceutical Sector. International Journal of Business and
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Scroggie and et.al 2014. System and method for distributing information through cooperative
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Bacile and et.al 2014. From firm-controlled to consumer-contributed: Consumer co-production
of personal media marketing communication. Journal of Interactive Marketing.28(2),
pp.117-133.
Simonson and et.al 2014. Absolute value: What really influences customers in the age of
(nearly) perfect information. Harper Collins.

Shen and et.al 2016. Effective marketing communication via social networking site: The
moderating role of the social tie. Journal of Business Research.69(6).pp.2265-2270.
DeVito, J.A. 2015. The interpersonal communication book. Pearson.
Brown and et.al 2017. Basic marketing research: Customer insights and managerial action.
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