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Marketing and Communications - Bodu Shop

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Added on  2020-12-18

Marketing and Communications - Bodu Shop

   Added on 2020-12-18

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Marketing andCommunications
Marketing and Communications - Bodu Shop_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Introduce the importance of marketing campaigns ................................................................12. Explain the Promotional Mix theory ......................................................................................13. Promotional mix element .......................................................................................................14. Conduct research and discuss the promotional channels .......................................................25. Discuss the key message in the fight against animal testing campaigning ............................26. Discuss the key target audience of the campaigning and their characteristics........................27. Using AIDA marketing theory, explain the source attributes and key message of thecampaigning................................................................................................................................28. Methods the body shop should use to maintain effectiveness for campaigning.....................3CONCLUSION ...............................................................................................................................4REFERENCES................................................................................................................................5
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