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Marketing and Communications - Assignment

   

Added on  2020-06-04

8 Pages1298 Words40 Views

Marketing andCommunications

Table of Contents1) INTRODUCTION.......................................................................................................................1MAIN BODY...................................................................................................................................12) Target audience and their characteristics................................................................................13) Promotional Mix theory..........................................................................................................14) Proposed promotion Metro bank should adopt and advantages and disadvantages of thepromotion....................................................................................................................................25) Chosen channel to be used and justification...........................................................................26) Communications key message................................................................................................37) Use of AIDA...........................................................................................................................38) Method to be used to collect feedback....................................................................................3.....................................................................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

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