Marketing and Communications - PDF

   

Added on  2021-04-17

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Running head: MARKETING AND COMMUNICATIONSMarketing and CommunicationsName of the Students:Name of the University:Author Note:
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1MARKETING AND COMMUNICATIONSPart 2Introduction:This is to be stated that the communication plans play a major role in transforming aproject into a job. It to be mentioned that dedicated project manager is assigned with theparticular task of supervising all the important characteristics of the specific project, comprisingthe significant communication plan. It is evident that essentials of this particular communication,comprising the process and regularity, differ on the basis of the requirement of this particularproject. This is important for the dedicated manager to understand the aim of the specific projectcommunication in order to examine the goals of this particular plan. Discussion:Description of the target audience, their characteristics and the response:It is to be noted that particular clientsegmentationis an important and helpful practice of segmenting aclientbase into specific groups of people that are significantly similar in particular ways related to business including gender, age, interest areas and spending practice (McCrawley 2013). This can be said that Metro Bank is also desired to be thechief payees from the renowned Payments Council of UK. It is evident thatthe developing society is signing up significant 50 new client accounts for each specific branch in every month. Metro Bank, is claimedworking eight times better than any other bank. This means they wouldprofitwith 8,800 new clients among the 22 branches every month.An explanation of the Promotional Mix theory:It can be said that in the field of business, thepromotional mixdefines a combination ofsignificant promotional elements selected by dealers to help a companyachieve its particulargoals (Sagala et al. 2014).Advertisement-This is to be noted that advertisementis the remunerated demonstrationand campaign of concepts, inputs, or facilities by a branded sponsor in the mass media.Personal selling- This is a practice of assisting and encouragingmultiplepredictions tobuy a product or facility.
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2MARKETING AND COMMUNICATIONSSales Promotion- Itis a combination of medium and non-medium business statementused for a pre-decidedrestricted time. Public relations- This is a publicity tool comprisingdata regarding a specificitem andservicepresented by a third party in an indirect way. Direct Marketing- Itis a specific form of channel-agnostic which is used to advertise.This allows trades and nonprofits to connect to the client directly.Discussion of the proposed promotion Metro bank should adopt:It can be said that Metro Bank should do their promotional activities by applying thepromotional mix theory(Bank 2016). Metro bank can do their promotions through printed ads, television, radio, poster,brochures, direct mail, and catalogs, signs, banners, in-store displays, motion pictures,mobile apps, web pages.They can also go forsales training, sales meetings, sales presentations, and significantincentive performances for in-between salespeople. Metro bank can offer sweepstakes coupons, product samples, organizes contests,debatesself-liquidating premiums, business shows and exhibitions.They can opt for publishing ads in newspaper articles, magazine articles, televisions,radio, emails, mobile messaging, online display ads, fliers and catalogs. They can hostsignificant charitable contributions, motivational speeches,seminars and outdooradvertising events. An outline of the chosen channel to be used and justification:This is to be noted that the perfect channel for communication is required to be chosen inorder to develop a perfect business. This can be said that the target people of the industry havebecome significantly tech savvy. They feel comfortable in buying materials online rather thangoing to shop in person. This is also can be said that due to the globalization of capitalism thecustomers are facilitated with multiple options. Therefore, is evident that the electroniccommunication plays a vital role in developing the relation between the client and company inthe recent years (Mishra 2014).This is to be stated that the electronic communication includes theaudio conference, video conference, business TV and the computer based communication.
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